Articles tagged “tourism boards”

Tourism

Early Lessons From Vancouver Island Tourism’s Shift From Marketer to Social Enterprise

Swapping its marketing role to focus on social impact is as inspiring as it gets coming out of a destination's tourism board. But Vancouver Island's 4VI will need to communicate at a whole new level of transparency — staying mindful of priorities that its resident communities may consider most important.

Early Lessons From Vancouver Island Tourism’s Shift From Marketer to Social Enterprise

Tourism

Tourist Quotas Come To French Countryside to Combat Overtourism

National park and rural authorities in France have absorbed lessons from domestic overtourism during the pandemic.

Tourist Quotas Come To French Countryside to Combat Overtourism

Online Travel

The 10 Best Designed Tourism Websites in the World 2022

In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.

The 10 Best Designed Tourism Websites in the World 2022

Tourism

Sri Lanka Tourism Chief Resigns Under Pressure, Then Warns of Industry Cartel

The Sri Lanka tourism chief’s resignation letter has enough warning signs for the country’s tourism industry. Now, if only someone is listening.

Sri Lanka Tourism Chief Resigns Under Pressure, Then Warns of Industry Cartel

Tourism

Tourists Are Equally Satisfied Visiting Lesser-Known Places, Study Shows

If there's clear evidence that tourists are equally happy in lesser-visited areas, will the travel industry come together to rework those problematic bucket lists and spread tourism's benefits? Or will it continue to be economic recovery first, followed by more sustainability pledges?

Tourists Are Equally Satisfied Visiting Lesser-Known Places, Study Shows

Coronavirus

Grenada’s New Diaspora Loyalty Program Could Be Model for the Caribbean  

We've long said that the diaspora remains an untapped and lucrative "visiting friends and relatives" market for the Caribbean. Working out the kinks of the program by beefing up the incentives and committing to the effort beyond the recovery phase could pay off long term for Grenada.

Grenada’s New Diaspora Loyalty Program Could Be Model for the Caribbean  

Tourism

Ukraine Tourism to the Travel Industry: Scream You’re Against the War

Speak up against the war and stop doing business with Russia as many firms already have. That's the message that Ivan Liptuga, president of the National Tourism Organization of Ukraine, has for the travel industry.

Ukraine Tourism to the Travel Industry: Scream You’re Against the War

Tourism

U.S. and Canada Tourism Boards Show Slow Progress on Diversity

Bold leadership is what destination marketers need to shake up complacency when it comes to DEI. Maybe, as Skift guest columnist Carol Cain said back in December, it's more about changing who's in the DMO driver's seat?

U.S. and Canada Tourism Boards Show Slow Progress on Diversity

Tourism

Tourism Marketing Is Evolving Quickly With These New Priorities

Developing more innovative and stable sources of funding remains critical for this important, expanded destination management role to succeed. Some DMOs are on it, but many more continue to rely primarily on hotel bed taxes. Is the rapid return of travel dampening the sense of urgency?

Tourism Marketing Is Evolving Quickly With These New Priorities

Tourism

Los Angeles Tourism CEO Sees International Arrivals as Key to Full Recovery

As the U.S. prepares to reopen fully to the vaxxed, Los Angeles is seeing signs of demand from Canada, the UK and even Australia — proof that one of America's most popular cities is far from dead.

Los Angeles Tourism CEO Sees International Arrivals as Key to Full Recovery