Articles tagged “tourism boards”

Tourism

America’s Best-Paid Tourism Marketers

Many tourism board CEOs command high compensation. Here's Skift's first major look at the pay packages of U.S. destination marketing executives.

America’s Best-Paid Tourism Marketers

Tourism

Philippines’ New Tourism Campaign Embraces Love for the Country

In the face of escalating tourism competition across Southeast Asia, Philippines is diving headfirst into the notion that love is what makes the world go around. The archipelago is wholeheartedly capitalizing on this powerful sentiment to propel its tourism sector to new heights.

Philippines’ New Tourism Campaign Embraces Love for the Country

Tourism

Tourism Boards Expect New Marketing Insights From Google Analytics Update

Tourism boards are always trying to keep up with how visitors are finding and interacting their content. The Google Analytics update should make this easier. Hopefully, they can actually capitalize on the new information.

Tourism Boards Expect New Marketing Insights From Google Analytics Update

Tourism

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

Tourism

Why Sedona’s Tourism Bureau Fired Its City Over Destination Marketing

All eyes will be on Sedona, Arizona. If it can fund itself and promote tourism without the city's dollars, other destinations could potentially follow its example.

Why Sedona’s Tourism Bureau Fired Its City Over Destination Marketing

Tourism

Paying Michelin Guide to Help Promote Your Tourism Can Be a Messy Business

Cities are paying for Michelin to come, but people are divided on what this means for their restaurants. As the Michelin Guide expands with the help of tourism boards around the world, controversies continue around the guide's role in tourism marketing.

Paying Michelin Guide to Help Promote Your Tourism Can Be a Messy Business

Tourism

How One Florida County Is Confronting the Tourism Hit From Hurricane Ian

“What Hurricane Ian was not able to wash away, though, is our resilience." Those are the words of hope from one tourism official in Lee County along Florida's Gulf Coast. It will take every bit of that resilience to restore the region's once-thriving tourism trade.

How One Florida County Is Confronting the Tourism Hit From Hurricane Ian

Tourism

Early Lessons From Vancouver Island Tourism’s Shift From Marketer to Social Enterprise

Swapping its marketing role to focus on social impact is as inspiring as it gets coming out of a destination's tourism board. But Vancouver Island's 4VI will need to communicate at a whole new level of transparency — staying mindful of priorities that its resident communities may consider most important.

Early Lessons From Vancouver Island Tourism’s Shift From Marketer to Social Enterprise

Tourism

Tourist Quotas Come To French Countryside to Combat Overtourism

National park and rural authorities in France have absorbed lessons from domestic overtourism during the pandemic.

Tourist Quotas Come To French Countryside to Combat Overtourism

Online Travel

The 10 Best Designed Tourism Websites in the World 2022

In a frantic attempt to avoid being left behind, official tourism organization websites are doing their best to catch up to the high expectations of the new traveler — tourists of the post-pandemic digital age.

The 10 Best Designed Tourism Websites in the World 2022