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The campaign, created by MMGY Global, is promoting the introduction of the Boeing 747 jet on Lufthansa’s Chicago-Frankfurt route. The plane’s most exciting feature, for those that can afford it, are fully-flat Business Class seats.
Lufthansa’s website also has a really neat interactive graphic that explains the features of the new jet.
Located on the second level of the plane, the luxurious Business Class area provides flyers with personal lockers and in-flight entertainment. The plane also features lower fuel consumption and quieter engines, larger economy class windows and wider leg space, and an in-flight entertainment system with a touch screen.
Watch the first two days of Lufthansa’s creative Chicago campaign below: