Articles tagged “instagram”

Instagram and Google Maps Contribute to Hawaii Tourists Behaving Badly

Instagram and Google Maps Contribute to Hawaii Tourists Behaving Badly

Maria Lenhart, Skift

Hawaii, with its isolated location, fragile ecosystem, and deep-rooted local culture, faces even more problems with overtourism than most popular destinations do. Tourism marketers are looking at ways to manage the situation, but it's a huge challenge.

1 week ago

Sponsored
Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Travel Marketing Across Generations in 2020: Reaching Gen Z, Gen X, Millennials, and Baby Boomers

Expedia Group Media Solutions + Skift

Travel marketers should already be thinking about creating successful strategies for the year ahead. Being aware of what Gen Z, millennials, Gen X, and baby boomers want from their travels is key to making a strong impression in 2020.

1 month ago

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Hilton Doubles Down on Direct Booking Ad Strategy by Targeting Younger Travelers

Danni Santana, Skift

Hilton's new ad campaign rollout last year clearly opened the company's eyes to reaching younger generations to build its leisure business.

5 months ago

RateGain Acquires BCV, Gains Momentum in Hotel Tech Consolidation

RateGain Acquires BCV, Gains Momentum in Hotel Tech Consolidation

Sean O'Neill, Skift

RateGain, a travel tech company backed by private equity, said it has begun a roll-up of hotel tech vendors. It joins a party led by Shiji, Amadeus, Accel-KKR-backed Travel Tripper, Sabre, and Jonas Software.

7 months ago

Lonely Planet to Revamp Its Guidebooks, Starting With China

Lonely Planet to Revamp Its Guidebooks, Starting With China

Isaac Carey, Skift

CEO Luis Cabrera has big plans to invest in digital opportunities, but right now the company is still in the experimental stage.

8 months ago

The Big-Tech Backlash Is Coming for Digital Advertising in Travel

The Big-Tech Backlash Is Coming for Digital Advertising in Travel

Dennis Schaal, Skift

If — or when — a backlash comes, it would upend the business models of a wide swath of travel industry companies. It would also put many businesses specializing in surveillance of consumers at risk.

9 months ago

7-Eleven Experiments With Health-Focused Store Concept

7-Eleven Experiments With Health-Focused Store Concept

Laura Powell, Skift

First, it was Whole Foods. Next came your garden-variety grocery stores offering up private-label good-for-you products. And now, even convenience stores like 7-Eleven and Wawa are the latest to jump onto the healthy food bandwagon.

10 months ago

Sponsored
New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

CrowdRiff + Skift

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

10 months ago

Men Are Spending More to Get Healthy and Brands Want In

Men Are Spending More to Get Healthy and Brands Want In

Leslie Barrie, Skift

Women tend to be the primary demographic in the well-being space, but companies see growth potential in the men’s market, too.

10 months ago

Instagram Launches Direct Purchasing for Fashions Brands But Travel Is Missing in Action

Instagram Launches Direct Purchasing for Fashions Brands But Travel Is Missing in Action

Sarah Frier, Bloomberg

Facebook's Instagram is focusing on direct booking for brands from Adidas to Warby Parker but you can imagine the day that this e-commerce initiative will also include flights and hotels from household-name travel brands. They are not in the first iteration, however.

10 months ago

Hotel App Six Travel Claims to Measure the Real Influence of Influencers

Hotel App Six Travel Claims to Measure the Real Influence of Influencers

Dennis Schaal, Skift

Hotels and other brands would welcome a tool that enables them to accurately tally the number of bookings that can be directly attributed to various influencers. But it remains to be seen how effectively Six Travel can deliver on its promises.

11 months ago

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

11 months ago