Articles tagged “instagram”

Is the Visitor Center Dead? Scotland and LA Have Opposing Answers in the Mobile Era

Is the Visitor Center Dead? Scotland and LA Have Opposing Answers in the Mobile Era

Dan Peltier, Skift

Destinations with visitor centers are adjusting their strategies to ensure their locations are being effectively utilized. The concept of a mobile or pop-up visitor center is also becoming more common, and is certainly a trend to watch in 2018.

4 weeks ago

Luxury Brands Are Beating Mass-Market Brands Across Social Media

Luxury Brands Are Beating Mass-Market Brands Across Social Media

Samantha Shankman, Skift

Fashion luxury brands generally tend to be ahead of travel brands in terms of marketing innovation and sophistication. We'll continue to watch this space.

2 months ago

Chefs+Tech: This Summer’s 4 Hottest Restaurant Trends

Chefs+Tech: This Summer’s 4 Hottest Restaurant Trends

Kristen Hawley, Chefs+Tech

You don't need to paint your restaurant millennial pink to attract customers (I promise), but these four summer trends are worth your attention.

2 months ago

Chefs+Tech: What Danny Meyer’s Martina Means for Restaurants Everywhere

Chefs+Tech: What Danny Meyer’s Martina Means for Restaurants Everywhere

Kristen Hawley, Chefs+Tech

Any restaurant opening from Union Square Hospitality Group is one to watch. Operations at Martina, which its chef calls "fine-casual," are a look at current industry trends set to go big.

3 months ago

Facebook Video and Ads Are Driving Its Business More Than Messaging

Facebook Video and Ads Are Driving Its Business More Than Messaging

Dan Peltier, Skift

Messaging was once the darling of the travel industry and for some brands it still is. But video continues to be what many brands are focusing on and monetizing that trend is a priority for Facebook.

4 months ago

Travel Influencers Say YouTube is Still Their Sweet Spot

Travel Influencers Say YouTube is Still Their Sweet Spot

Tom Samiljan, Bloomberg

It makes sense that YouTube is still doing well in travel as travelers get to trust and know a person more when they can engage with them through longer-form content.

4 months ago

France Tests Social Media Influencer Strategy to Engage Meetings Industry

France Tests Social Media Influencer Strategy to Engage Meetings Industry

Greg Oates, Skift

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

5 months ago

It’s Time to Rethink the Travel Instagram Aesthetic

It’s Time to Rethink the Travel Instagram Aesthetic

Colin Nagy, Skift

Travel is more exciting than a well composed and prop-heavy Instagram shot would let on. We think it's time to start letting go.

7 months ago

Interview: Facebook’s Head of Travel on Hotels Going Mobile

Interview: Facebook’s Head of Travel on Hotels Going Mobile

Deanna Ting, Skift

Facebook would certainly love nothing more than for hotels to use its platforms exclusively for their mobile needs. But what Christine Warner has to share about how hotels should be thinking about mobile, and social media platforms, is advice any hotel can use.

8 months ago

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

Andrew Sheivachman, Skift

Sitting out the race to figure out Snapchat marketing or develop robust partnerships with trusted content providers is a losing proposition for travel companies, regardless of their position in the industry.

10 months ago

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Jeremy Kressman, Skift

Between their digital advertising tools and deep knowledge of consumers, there's virtually no tech company on earth (other than Google) that can match Facebook and Instagram. The launch of Instagram's new "Stories" feature should make advertising competitor Snapchat very afraid.

10 months ago

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Deanna Ting, Skift

We can appreciate Conrad's desire to be innovative in its approach to content marketing, as well as providing both useful service and inspiration for its guests. But we question whether these attempts have any actual staying power or impact.

11 months ago