Articles tagged “instagram”

Interview: Facebook’s Head of Travel on Hotels Going Mobile

Interview: Facebook’s Head of Travel on Hotels Going Mobile

Deanna Ting, Skift

Facebook would certainly love nothing more than for hotels to use its platforms exclusively for their mobile needs. But what Christine Warner has to share about how hotels should be thinking about mobile, and social media platforms, is advice any hotel can use.

1 week ago

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

Travel Megatrends 2017: Digital Platform Disruption Is Here to Stay

Andrew Sheivachman, Skift

Sitting out the race to figure out Snapchat marketing or develop robust partnerships with trusted content providers is a losing proposition for travel companies, regardless of their position in the industry.

2 months ago

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Instagram Launches Ads in Its Stories — Digital Travel Marketing News

Jeremy Kressman, Skift

Between their digital advertising tools and deep knowledge of consumers, there's virtually no tech company on earth (other than Google) that can match Facebook and Instagram. The launch of Instagram's new "Stories" feature should make advertising competitor Snapchat very afraid.

2 months ago

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Conrad Hotels Transforms Instagram and Virtual Reality Into Travel Guides

Deanna Ting, Skift

We can appreciate Conrad's desire to be innovative in its approach to content marketing, as well as providing both useful service and inspiration for its guests. But we question whether these attempts have any actual staying power or impact.

3 months ago

The Most Popular Hotels and Destinations on Instagram in 2016

The Most Popular Hotels and Destinations on Instagram in 2016

Dan Peltier, Skift

Knowing the most widely shared attractions and hotels gives brands a window into how travelers perceive destinations, what they enjoy doing, and most importantly, what they like to share with their networks. We must admit we've shared a few photos of these places on Instagram, too.

4 months ago

Travel’s Social Commerce Future — Digital Marketing News This Week

Travel’s Social Commerce Future — Digital Marketing News This Week

Jeremy Kressmann, Skift

Whether we're discussing Instagram or conversational "chat bots," more travel brands seem to be experimenting with ways to make online commerce more social. The question is, do consumers want that too?

5 months ago

Understanding Instagram and Snapchat User Demographics

Understanding Instagram and Snapchat User Demographics

Dave Montali, Skift

New heavy-content social networks are beloved among the younger generation. Whilst travel's adoption of these networks has been slow, the networks themselves have been in constant growing.

5 months ago

Snapchat Wants to Be More Ad-Friendly to Travel Brands

Snapchat Wants to Be More Ad-Friendly to Travel Brands

Dave Montali, Skift

With Snapchat's move towards becoming advertiser-friendly, it may be an opportunity for the travel industry to adapt to the new content-heavy platform.

5 months ago

New Skift Trends Report: Snapchat and Instagram Strategies for Travel Brands

New Skift Trends Report: Snapchat and Instagram Strategies for Travel Brands

Dave Montali, Skift

Visual content creation, curation and distribution presents challenges and opportunities. The best way to deal with the challenges is a consistent, head-on approach to ensure a brand culture that embraces the ins-and-outs of social media engagement and community building.

5 months ago

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Jeremy Kressmann, Skift

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

6 months ago

Luxury Hotels Are Missing an Opportunity With User-Generated Content

Luxury Hotels Are Missing an Opportunity With User-Generated Content

Deanna Ting, Skift

User-generated content is low on cost, and high on returns on engagement, but it's not always being utilized by hotel brands to its greatest advantage says a new report from consultancy firm L2. But is having a lot of UGC necessarily a good thing, or are there better ways for hotels to use them to their advantage?

6 months ago

Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences

Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences

Dan Peltier, Skift

Many travel brands argue that they're all about helping travelers explore destinations from new angles that get them into local lives and surrounded by local communities. Traveler behavior definitely reflects this to some extent in cities throughout the world, but many brands' social media channels don't echo these scenes and instead push safer shots of familiar destinations.

7 months ago