Expedia apparently bailed out Trover, a photography app that created an attractive user experience but ran into a stone wall in the form of Instagram and Facebook, as well as user interest.
With millions of photos shared by millions of users every day, Instagram has become one of the most effective marketing platforms for travel brands. Watch this free webinar recording to learn the winning strategies for Instagram and best practice case studies from across travel sectors.
Instagram has become one of the most effective marketing platforms for brands to connect with travelers. Join us on Wednesday June 15, 2016 at 2pm EDT for a free webinar hosted by Curalate to learn the winning strategies for the platform and best practice case studies from across travel sectors.
At a time when a lot of brands are looking into virtual reality and 360-degree video to immerse consumers in a destination, this campaign proves that incredible visuals and a killer sense of perspective go a long way toward building brand awareness, and making consumers feel like they're right there with you.
Travel brands have been chomping at the bit for a "book now" button in Instagram. With this new ad product, they're one step closer to finding out a real ROI from the Instagram strategies.
Should publishers of traditional travel guidebooks be concerned? Possibly, if this trend continues to evolve. Especially so, if Instagram becomes a more visually appealing replacement for sites like Yelp or TripAdvisor.
More travel and hospitality brands are trying to find novel ways to monetize Instagram and although the platform has evolved to try to accommodate more of marketers' needs, its abilities as a hotel booking channel remain somewhat limited. Still, Starwood's Tribute Portfolio is betting that user-generated content from influential fashion stars on Instagram can help them boost bookings at two of their Parisian properties.
Kudos to the enterprising soul who pivoted off Snoop Dogg's spelling mistake and created a funny, self-aware social media presence. But if the village really wants to build tourism, some kind of lodging option might be helpful.
Earned content, or user-generated content is a new key player for travel marketers. Download Olapic's free strategy guide, "How Earned Content is Transforming the Travel Industry”, to learn more about this rising marketing trend.
Snapchat is utilized by major brands for advertising purposes and as a new way to push content to a younger demographic. Travel brands are deciding if that's a demographic they want to reach and if it makes sense for them to be on Snapchat, which aren't always bad things.