Articles tagged “instagram”

Lonely Planet to Revamp Its Guidebooks, Starting With China

Lonely Planet to Revamp Its Guidebooks, Starting With China

Isaac Carey, Skift

CEO Luis Cabrera has big plans to invest in digital opportunities, but right now the company is still in the experimental stage.

10 hours ago

The Big-Tech Backlash Is Coming for Digital Advertising in Travel

The Big-Tech Backlash Is Coming for Digital Advertising in Travel

Dennis Schaal, Skift

If — or when — a backlash comes, it would upend the business models of a wide swath of travel industry companies. It would also put many businesses specializing in surveillance of consumers at risk.

1 week ago

7-Eleven Experiments With Health-Focused Store Concept

7-Eleven Experiments With Health-Focused Store Concept

Laura Powell, Skift

First, it was Whole Foods. Next came your garden-variety grocery stores offering up private-label good-for-you products. And now, even convenience stores like 7-Eleven and Wawa are the latest to jump onto the healthy food bandwagon.

1 month ago

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New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

CrowdRiff + Skift

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

2 months ago

Men Are Spending More to Get Healthy and Brands Want In

Men Are Spending More to Get Healthy and Brands Want In

Leslie Barrie, Skift

Women tend to be the primary demographic in the well-being space, but companies see growth potential in the men’s market, too.

2 months ago

Instagram Launches Direct Purchasing for Fashions Brands But Travel Is Missing in Action

Instagram Launches Direct Purchasing for Fashions Brands But Travel Is Missing in Action

Sarah Frier, Bloomberg

Facebook's Instagram is focusing on direct booking for brands from Adidas to Warby Parker but you can imagine the day that this e-commerce initiative will also include flights and hotels from household-name travel brands. They are not in the first iteration, however.

2 months ago

Hotel App Six Travel Claims to Measure the Real Influence of Influencers

Hotel App Six Travel Claims to Measure the Real Influence of Influencers

Dennis Schaal, Skift

Hotels and other brands would welcome a tool that enables them to accurately tally the number of bookings that can be directly attributed to various influencers. But it remains to be seen how effectively Six Travel can deliver on its promises.

3 months ago

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

3 months ago

Travel Booking on Instagram and 7 Other Digital Trends This Week

Travel Booking on Instagram and 7 Other Digital Trends This Week

Isaac Carey, Skift

This week in digital news, booking through Instagram might finally work, Airbnb buys Gaest in a bid to enter further into the meetings and events sector, and a "glamping" startup raises $115 million.

4 months ago

Travel Booking Is Finally Coming to Instagram

Travel Booking Is Finally Coming to Instagram

Dennis Schaal, Skift

When Facebook enabled airlines and hotels to build booking functionality into their Facebook pages years ago, it was a total bust. But Instagram and Whatsapp seem to have an engagement level that was missing last time around, making these e-commerce moves appear to be a lot more feasible.

4 months ago

Instagrammer Turned Her Following Into a Luxury Travel Advisor Business

Instagrammer Turned Her Following Into a Luxury Travel Advisor Business

Dennis Schaal, Skift

Justyna Smith built up a modest Instagram following, and she's used that, plus word of mouth, to run a four-woman luxury travel agency that's making money. Many businesses decide to market wherever the customers are; in Smith's case, the customers came to her and the business followed.

6 months ago

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Five Trends That Will Shape Experiential Travel in 2019

Five Trends That Will Shape Experiential Travel in 2019

Expedia Group Media Solutions + Skift

It might not be surprising to hear that rich experiences will continue to be high on the lists of travelers in 2019. But there are a few trends that will shape the types of experiences they’ll be looking for.

7 months ago