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Articles tagged “instagram”

The Most Popular Hotels and Destinations on Instagram in 2016

The Most Popular Hotels and Destinations on Instagram in 2016

Dan Peltier, Skift

Knowing the most widely shared attractions and hotels gives brands a window into how travelers perceive destinations, what they enjoy doing, and most importantly, what they like to share with their networks. We must admit we've shared a few photos of these places on Instagram, too.

2 days ago

Travel’s Social Commerce Future — Digital Marketing News This Week

Travel’s Social Commerce Future — Digital Marketing News This Week

Jeremy Kressmann, Skift

Whether we're discussing Instagram or conversational "chat bots," more travel brands seem to be experimenting with ways to make online commerce more social. The question is, do consumers want that too?

1 month ago

Understanding Instagram and Snapchat User Demographics

Understanding Instagram and Snapchat User Demographics

Dave Montali, Skift

New heavy-content social networks are beloved among the younger generation. Whilst travel's adoption of these networks has been slow, the networks themselves have been in constant growing.

1 month ago

Snapchat Wants to Be More Ad-Friendly to Travel Brands

Snapchat Wants to Be More Ad-Friendly to Travel Brands

Dave Montali, Skift

With Snapchat's move towards becoming advertiser-friendly, it may be an opportunity for the travel industry to adapt to the new content-heavy platform.

1 month ago

New Skift Trends Report: Snapchat and Instagram Strategies for Travel Brands

New Skift Trends Report: Snapchat and Instagram Strategies for Travel Brands

Dave Montali, Skift

Visual content creation, curation and distribution presents challenges and opportunities. The best way to deal with the challenges is a consistent, head-on approach to ensure a brand culture that embraces the ins-and-outs of social media engagement and community building.

1 month ago

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Travel Brands’ Social Media Advertising Matures — Digital Marketing News This Week

Jeremy Kressmann, Skift

Social media players like Facebook and Snapchat have had lots of of success capturing bigger shares of travel marketers' advertising budgets. But if they really want to earn the big money traditionally saved for TV campaigns, they'll need to evolve beyond the "social" label.

2 months ago

Luxury Hotels Are Missing an Opportunity With User-Generated Content

Luxury Hotels Are Missing an Opportunity With User-Generated Content

Deanna Ting, Skift

User-generated content is low on cost, and high on returns on engagement, but it's not always being utilized by hotel brands to its greatest advantage says a new report from consultancy firm L2. But is having a lot of UGC necessarily a good thing, or are there better ways for hotels to use them to their advantage?

3 months ago

Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences

Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences

Dan Peltier, Skift

Many travel brands argue that they're all about helping travelers explore destinations from new angles that get them into local lives and surrounded by local communities. Traveler behavior definitely reflects this to some extent in cities throughout the world, but many brands' social media channels don't echo these scenes and instead push safer shots of familiar destinations.

3 months ago

Expedia’s Acquisition of Travel App Trover Is a Family Affair

Expedia’s Acquisition of Travel App Trover Is a Family Affair

Dennis Schaal, Skift

Expedia apparently bailed out Trover, a photography app that created an attractive user experience but ran into a stone wall in the form of Instagram and Facebook, as well as user interest.

5 months ago

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Watch This Free Webinar on Instagram Strategies for Travel Brands [Video]

Watch This Free Webinar on Instagram Strategies for Travel Brands [Video]

Curalate + Skift

With millions of photos shared by millions of users every day, Instagram has become one of the most effective marketing platforms for travel brands. Watch this free webinar recording to learn the winning strategies for Instagram and best practice case studies from across travel sectors.

5 months ago

Sponsored
Free Webinar: From Discovery to Action: Instagram Strategies for Travel Brands

Free Webinar: From Discovery to Action: Instagram Strategies for Travel Brands

Curalate + Skift

Instagram has become one of the most effective marketing platforms for brands to connect with travelers. Join us on Wednesday June 15, 2016 at 2pm EDT for a free webinar hosted by Curalate to learn the winning strategies for the platform and best practice case studies from across travel sectors.

7 months ago

Starwood’s New Instagram Video Ad Brings Waikiki to Your Smartphone

Starwood’s New Instagram Video Ad Brings Waikiki to Your Smartphone

Deanna Ting, Skift

At a time when a lot of brands are looking into virtual reality and 360-degree video to immerse consumers in a destination, this campaign proves that incredible visuals and a killer sense of perspective go a long way toward building brand awareness, and making consumers feel like they're right there with you.

7 months ago