First Free Story (1 of 3)

More travel executives get their mission-critical industry news from Skift than any other source on the planet.

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The hotel industry has always been a target for misinformation about new, emerging, and especially open-source technology. It feels like the industry is stuck in a time warp, which I blame on negative propaganda unleashed by ubiquitous “marketing experts.” But remember what the best philosophers say? Always question the source. Agencies want to make money. They want to make it efficiently, without having to revamp their processes, and without being asked any questions. This simple truth forms the basis of every outdated piece of technology being used today by hotels.

I have long been wanting to share my list of the “reasons” hotel marketing agencies have given to prevent clients from choosing WordPress over their own proprietary platforms. It’s pretty sad for the industry that they have decided to spread these lies about a great new resource in order to make a few extra dollars. So there you are: the reason why we have hotel websites’ clunky, abysmal, and outdated “custom” content management systems littering the Internet.