Articles tagged “youtube”

The benefits of investing in content marketing will become more clear over time, but the brands that take a risk and invest first will already stand out in the crowd.

We are adding a whole new view into social metrics on travel brands. Sign up for a free trial to check out all the goodness.

Content is king and tourism marketers are realizing that giving travelers a place to dream about, even before they are ready to book, is key building a brand and relationship with future visitors.

American continues to demonstrate that it's not afraid to both invest heavily in and experiment often with various forms of social media.

We're past the days when online video was an expense with little ROI. Here's insight into making that ROI even bigger.

A very in-the-moment ad, with selfies and photo-bombing, and of course photo sharing. Guaranteed to be a hit for Turkish Airlines again.

The universal human search for connection -- and the travel that fosters it -- as satisfied by Google products. It could have been crass, but instead turned out classy and heartwarming.

Lufthansa's new campaign stirs up interest in its target city, reaches Chicagoans who it doesn't interact with directly, and makes business travelers in other cities envious enough to hope the new service is headed their way. Success, indeed.

The video's smart use of technology will stir up wanderlust in even the most grounded of viewers and surely be one of the best travel ads launched this holiday season.

Kudos to the creative team that came up with Lily's Delta Surprise. Let's see what other airlines will come up with to outdo this one.