New Version 2.1 of Skift IQ, Now With Social Network Views of Travel Brands

Last month we launched a completely redesign version of SkiftIQ, our competitive intelligence service, built around social metrics that matter to brands in travel.

Since then, we have been working on adding additional features, and based on your feedback (this one’s for you, Hyatt) we are adding a whole new view into social metrics on brands. Sign up for a free trial to check out all the goodness.

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The new Version 2.1 now comes with social network views into travel brands, with a homepage each for Facebook, Twitter, Instagram, and YouTube. Within each of those pages you’ll find data points with sector averages across hotels, cruises, ground transport, airports, airlines, destinations, media, and other sectors. There is lots of granular data for each social network in each of the sub sectors.

There is more coming as we work on adding more features — in the next week we’re coming up with conversations-view around travel brands — to make it the best vertical competitive intelligence service in the market.

Some screenshots of the new features, below.

Each social network has its own homepage, with travel sub-sector averages on various data points for each, such as this one on Facebook:

Each data point for each social network has its own homepage, with a breakdown by sector:

Sector averages for every data point for every social network, with top brands next to it:

For every sector users can see top brands for each data point for every social network — this one on Instagram and airlines:

Another example for YouTube, with video uploads per month by travel media brands:

Homepage for YouTube metrics, with sectors along each data point in YouTube:

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