New Version 2.1 of Skift IQ, Now With Social Network Views of Travel Brands

Skift Take

We are adding a whole new view into social metrics on travel brands. Sign up for a free trial to check out all the goodness.

— Dan Nguyen

Last month we launched a completely redesign version of SkiftIQ, our competitive intelligence service, built around social metrics that matter to brands in travel.

Since then, we have been working on adding additional features, and based on your feedback (this one’s for you, Hyatt) we are adding a whole new view into social metrics on brands. Sign up for a free trial to check out all the goodness.

Go to SkiftIQ

The new Version 2.1 now comes with social network views into travel brands, with a homepage each for Facebook, Twitter, Instagram, and YouTube. Within each of those pages you’ll find data points with sector averages across hotels, cruises, ground transport, airports, airlines, destinations, media, and other sectors. There is lots of granular data for each social network in each of the sub sectors.

There is more coming as we work on adding more features — in the next week we’re coming up with conversations-view around travel brands — to make it the best vertical competitive intelligence service in the market.

Some screenshots of the new features, below.

Each social network has its own homepage, with travel sub-sector averages on various data points for each, such as this one on Facebook:

Screen Shot 2014-03-20 at 12.04.04 AM

Each data point for each social network has its own homepage, with a breakdown by sector:

Screen Shot 2014-03-20 at 12.05.42 AM

Sector averages for every data point for every social network, with top brands next to it:

Screen Shot 2014-03-20 at 12.06.55 AM

For every sector users can see top brands for each data point for every social network — this one on Instagram and airlines:

Screen Shot 2014-03-20 at 12.07.15 AM

Another example for YouTube, with video uploads per month by travel media brands:

Screen Shot 2014-03-20 at 12.08.16 AM

Homepage for YouTube metrics, with sectors along each data point in YouTube:

Screen Shot 2014-03-20 at 12.08.59 AM

Sign up for a FREE 14-day trial.

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