Skift Take

The universal human search for connection -- and the travel that fosters it -- as satisfied by Google products. It could have been crass, but instead turned out classy and heartwarming.

Travel inspiration, it is a funny thing. It hits you anywhere and everywhere. Try to build a formal structure for it and you will likely fail miserably at it, as hundreds of travel inspirations startups have found out over the last decade.

That is why this new Google India video is great: it isn’t billed as a travel inspiration video, nor is it build specifically to push Google’s travel products. But it weaves a story together that manages to do all of the above, in a story that will resonate universally, despite the very-local nature of it: the India-Pakistan partition, what it means to the psyche of the two countries, how the younger generation views the divided sub-continent, and how a whole generation yearns to be able to travel freely between the artificial-yet-very-real boundaries.

Google Search: Reunion: Partitions divide countries, friendships find a way
The India-Pakistan partition in 1947 separated many friends and families overnight. A granddaughter in India decides to surprise her grandfather on his birthday by reuniting him with his childhood friend (who is now in Pakistan) after over 6 decades of separation, with a little help from Google Search.


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Tags: google, india, pakistan, youtube

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