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Articles tagged “youtube”

Media and PR

New Trends Report: Digital Video Marketing Strategies for Travel Brands

Over the past ten years, digital video has matured and permeated the social sharing and mobile viewing environments. As ad products evolve to make video more interactive and audience more targetable, travel brands need to rethink their content mix to stay relevant.

Joyce Manalo, Skift | 9 years ago

New Trends Report: Digital Video Marketing Strategies for Travel Brands

Media and PR

Best Travel Ads This Week: The World Is Your Oyster

Summer and winter recess is truly one of the best times to push people to explore new destinations and seek adventure.

Joyce Manalo, Skift | 9 years ago

Best Travel Ads This Week: The World Is Your Oyster

Airlines

Spirit Airlines Continues to Embrace Flyers’ Hate as a Branding Opportunity

Baldanza is right in his cynicism -- flyers almost always focus on price first -- but we still will avoid flying Spirit whenever we can.

Jason Clampet, Skift | 9 years ago

Spirit Airlines Continues to Embrace Flyers’ Hate as a Branding Opportunity

Media and PR

Malaysia Airlines Tries to Hit ‘Reset’ With Two Short Films

Regaining the trust from flyers after two crashes is a daunting task, but Malaysia Airlines forges ahead.

Joyce Manalo, Skift | 9 years ago

Malaysia Airlines Tries to Hit ‘Reset’ With Two Short Films

Media and PR

Carnival Turns to Samantha Brown to Teach People How to Cruise

Pick the right personality who your brand's target audience can relate to.

Joyce Manalo, Skift | 9 years ago

Carnival Turns to Samantha Brown to Teach People How to Cruise

Media and PR

Top 10 Travel Media Brands on Social Media for December 2014

Candy cane themed visuals were overshadowed by listicles about winter and beach destinations.

Joyce Manalo, Skift | 9 years ago

Top 10 Travel Media Brands on Social Media for December 2014

Media and PR

Top 10 Travel Destinations on Social Media for December 2014

Retelling the holiday story every year in a different way is challenging, but worthwhile.

Joyce Manalo, Skift | 9 years ago

Top 10 Travel Destinations on Social Media for December 2014

Media and PR

Top 10 Hotel Brands on Social Media for December 2014

Hotels photo-and-video baited potential guests with festive lobbies, holiday inspired cocktails and out-of-the-cold destinations.

Joyce Manalo, Skift | 9 years ago

Top 10 Hotel Brands on Social Media for December 2014

Online Travel

Top 10 Airlines on Social Media for December 2014

Holidays are a stressful time for most travelers. Airlines took the opportunity to be present by introducing their crew members, showing customer appreciation, and entertaining travelers.

Joyce Manalo, Skift | 9 years ago

Top 10 Airlines on Social Media for December 2014

Hotels

How Starwood and Other Hotels Turn to Videos and Music to Reach New Guests

Is it a hotel you can dance to? For some brands that's become a more pertinent question.

Greg Oates, Skift | 9 years ago

How Starwood and Other Hotels Turn to Videos and Music to Reach New Guests