Video Content Tips And Tools For Travel Brands

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below. They say a picture is worth a 1,000 words and that a video is worth a million, right? Travel and hospitality practitioners have quickly embraced the visual storytelling potential from photos through Facebook and Twitter of course, but mostly through platforms such as Flickr, Instagram, and Pinterest. Photos, sure, we get it, they’re easy to use, easy to share, curate and repurpose. But videos? Ooh, that’s much too complicated though, right? Wrong. In this article, we’ll show you why you should focus on video content. And if you feel you are left behind, you are not alone. In fact, according to a recent study by Animoto, one out of every four