Articles tagged “youtube”

Online Travel

Google’s Soaring Ad Revenue Gets Little Help From Travel

Google's advertising revenue and profits skyrocketed during the fourth quarter — although travel industry spend didn't drive the results. As with other industries, travel advertisers will likely flock to YouTube for brand promotions when demand returns.

Dennis Schaal, Skift | 3 years ago

Online Travel

The Big-Tech Backlash Is Coming for Digital Advertising in Travel

If — or when — a backlash comes, it would upend the business models of a wide swath of travel industry companies. It would also put many businesses specializing in surveillance of consumers at risk.

Dennis Schaal, Skift | 5 years ago

Online Travel

YouTube Travel Videos Still Drive Inspiration for Trip-Planning Tourists

Everyone has been talking about video this year and mostly regarding newer platforms and products such as Snapchat, Instagram Stories, and Facebook Live, for example. But YouTube still dominates content marketing and gives brands a chance to tell stories in a more natural way rather than streaming or bite-sized video on other platforms.

Dan Peltier, Skift | 7 years ago

Online Travel

The Most Viewed Travel YouTube Videos of 2016

As other video platforms have grown their audiences during the past year, YouTube's audience remains one of the largest and the ease of sharing a YouTube video is what draws millions of travelers and brands to click, watch and share. YouTube is still the host platform for many marketing campaigns and brands see it as a place to expand on their storytelling rather than quicker clips for other social platforms.

Dan Peltier, Skift | 7 years ago

Skift EDU

Video Content Tips And Tools For Travel Brands

Frederic Gonzalo, Skift | 8 years ago

Media and PR

The Points Guy Tries to Translate His Miles Hacking Wisdom to Webisodes

Video is a different game that written content, but Kelly's been a master of monetization so far. If viewers find him likable, too, he'll be headed in the right direction.

Grant Martin, Skift | 8 years ago

Online Travel

The Most Viewed Travel YouTube Videos of 2015

Some of these videos aren't particularly exciting let alone visually stunning, but they still highlight which subjects and stories travelers feel most drawn to and offer lessons for what kind of content best facilitates connection.

Dan Peltier, Skift | 8 years ago

Media and PR

Best Travel Ads this Week: Booking Sites Get Cheeky

Videos are just like digital ads, they need to be tailored to specific audiences by interest and purchase behavior.

Joyce Manalo, Skift | 9 years ago

Media and PR

Best Travel Ads this Week: Father’s Day Pride

June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.

Joyce Manalo, Skift | 9 years ago