Articles tagged “youtube”

For those asking, ‘What's Hallyu?’ you’re clearly not young enough! The Korean wave is huge, and the tourism ministry is make sure that it taps into this craze to attract foreign visitors.

TikTok has become an influential force in travel discovery. Selling travel more directly would make it formidable.

Google's key priorities are artificial intelligence, retail, and YouTube. Travel is still an important vertical — it's just not a top focus.

Despite the challenges, expanding in the Asia Pacific region can offer significant growth opportunities for a hotel chain like Hilton. Travel companies are continuously investing in the region due to its rapidly growing middle-class population and increasing tourism.

Alphabet officials didn't mention ChatGPT, Bing or Microsoft during the company's first quarter earnings call. But like modern-day bards, they gave an impassioned defense of their abilities to meet the artificial intelligence challenge.

Paying Google to increase direct bookings seems like a contradiction in terms unless it is for brand advertising on YouTube that truly brings guests direct to the hotel website for the next trip.

This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer

Trivago is changing its brand marketing approach to abolish the Mr. and Ms. Trivago cult of personality. Instead Trivago is trying to establish deep emotional connections with viewers. TV will still be important despite the digital surge in consumer preferences, and in Trivago's calculations, YouTube is not a particularly effective option.

It's never any fun when companies are reluctant to speak ill of competitors. But, when it comes to wooing hosts, little Vrbo believes it needs to explicitly tell hosts what it can do that giant Airbnb can't. The pitch may be useful in attracting a segment of hosts.

The increased importance of YouTube doesn't bode well for travel advertisers seeking to reduce their reliance on sister brand Google. Pay Google for search ads or spend money on YouTube — it all ends up in the same place.