Articles tagged “virtual reality”

Everyone in travel and hospitality seems to be jumping onto the virtual reality (VR) bandwagon, but does VR really have the power to be as powerful a marketing tool as everyone thinks it is?

Six Flags is amped about the potential for virtual reality to spruce up existing rides at its regional theme parks. Will thrill-seekers be as enthusiastic?

Many travel and tourism brands are harnessing the power of 360-degree video to inspire travelers, but this is the first time we've seen it used to convert direct bookings. It'll be interesting to see the results of this campaign by the end of this year.

360-degree and virtual reality videos let travelers decide what they want to see and how they want to see it. Travel brands just need to ensure that they're really selling themselves and portraying one-of-a-kind experiences, which most of these videos seem to do.

Carnival Corporation hopes that a virtual reality version of a cruise will be enough to make newcomers try the real thing.

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.

We've all known for some time this day was coming. Virtual reality is eventually going to completely disrupt how people consume travel marketing and sales, and this is the birth of that shift at scale.

Leisure and business markets will remain equally important to any travel brand that takes on virtual reality but Visit St. Petersburg/Clearwater's plan to virtually bring its meetings and sports venues to business audiences far and wide is an experiment that's very promising.

With so many photos and videos of cruise ships already out there, it's hard to believe that more multimedia can help sell cruises. Word of mouth is still the most powerful marketing for cruise lines.

If Samsung can make something like this affordable for airlines to feature as the ultimate escape from the crowded Economy cabin, we're sold.