Carnival Is Trying Virtual Reality to Get New Cruisers on Board
Photo Credit: A view of the SeaWalk on Regal Princess as seen in Carnival Corporation's new virtual reality film. Carnival Corporation
Skift Take
Carnival Corporation hopes that a virtual reality version of a cruise will be enough to make newcomers try the real thing.
With the new-to-cruise market in mind, Carnival Corp. is the latest travel company to turn to virtual reality in an effort to drum up business.
The world's largest cruise company on Friday rolled out a campaign in partnership with AT&T and Samsung that will place content (along with displays and a corresponding sweepstakes) in 133 stores around the country. The initiative will last about three weeks.
Carnival created a two-m
