Can Virtual Tours Encourage More People to Get Onboard?
Photo Credit: Cruisers relax on a Royal Caribbean vessel. Flickr / Penny Higgins
Skift Take
With so many photos and videos of cruise ships already out there, it's hard to believe that more multimedia can help sell cruises. Word of mouth is still the most powerful marketing for cruise lines.
It's hard to convince people to cruise.
Conveying the cruise experience using brochures or flyers is difficult, and potential cruisers don't want to commit to a long cruise if they don't understand the kind of environment onboard
Cruise lines and media companies have been experimenting for years with virtual tours and other multimedia collections to entice cruisers into better understanding the cruise experience before booking.
But is seeing believing for potential cruisers? It remains to be seen.
TripAdvisor-owned Cruise Critic is now offering virtual tours and crowd-sourced images from its users for the f
