virgin america Archives

Airlines

JetBlue Exec: Virgin America Was a Nice-To Have But Not Worth $2.6 Billion

JetBlue management is obviously upset that it couldn't consummate the deal with Virgin America because of the key importance of transcontinental expansion. But JetBlue didn't want a merger at any price and now it is going to play hardball in trying to steal away Virgin America's potentially alienated customers.

Dennis Schaal, Skift | 8 years ago

Airlines

JetBlue Is the One to Watch as It Tries to Target Virgin America’s Passengers

All signs point to JetBlue making a meal of this Alaska Air/Virgin America situation. Butter the popcorn and watch this space.

Marisa Garcia, Skift | 8 years ago

Airlines

The Death of Virgin America’s Brand and the Aftermath of the Alaska Airlines Sale

First let's get the record straight, we were totally wrong about Delta wanting to add Virgin America as a boutique property to its collection. In the end, Alaska Airlines got it and we’re just not sure what Alaska will do with it; it would seem Alaska isn’t sure either.

Marisa Garcia, Skift | 8 years ago

Airlines

Virgin America CEO Has Good and Bad News for Employees

The Alaska Airlines-Virgin America deal synergies won't be of the Expedia-Travelocity or Expedia-Orbitz type, where the majority of staff members of the acquired companies got pink slips. Virgin America's front-line employees should do well from a job security standpoint but a considerable number of back-of-the-house staff will have something to worry about.

Dennis Schaal, Skift | 8 years ago

Airlines

Virgin America CEO Tells Loyalty Members It Needed Acquisition to Compete

Alaska Air and Virgin America can rightly argue that they need a marriage to compete with the likes of Delta, America, United and Southwest. JetBlue, meanwhile, which made an unsuccessful bid, gets left out in the cold.

Dennis Schaal, Skift | 8 years ago

Airlines

Virgin America Is the Best U.S. Airline and Frontier Is the Worst Says Study

Alaska Airlines, American Airlines, and Delta Air Lines continue to lead the pack when it comes to on-time arrivals. But Virgin America, which will likely be acquired by Alaska Airlines, stood above its competitors overall.

Andrew Sheivachman, Skift | 8 years ago

Airlines

Alaska Air CEO on Virgin America Deal: ‘We Wanted More Canvas to Work With’

The combined Alaska Airlines-Virgin America would give it the leadership position in seat share on the U.S. west coast, make it the fifth largest carrier in the country, and put it in a better position to compete with the legacy carriers.

Dennis Schaal, Skift | 8 years ago