Articles tagged “virgin america”

Alaska Airlines Will Finally Add Speedy Wi-Fi on All of Its Big Jets

Alaska Airlines Will Finally Add Speedy Wi-Fi on All of Its Big Jets

Brian Sumers, Skift

We know it takes a long time to retrofit airplanes. And we know airlines hate to remove planes from service. But we wish Alaska could work faster to add speedy Wi-Fi. Three years is a long time to wait.

3 months ago

Alaska Airlines Plans to Launch in 30 More Markets by 2018

Alaska Airlines Plans to Launch in 30 More Markets by 2018

Sean O'Neill, Skift

Alaska has been so well run that we expect its early transition hiccups to be ironed out before they cause United/Continental-level disasters.

4 months ago

Business of Loyalty: How Virgin America Is Quietly Winding Down its Loyalty Program

Business of Loyalty: How Virgin America Is Quietly Winding Down its Loyalty Program

Grant Martin, Skift

The move for Virgin's most loyal customers will be a hard one. But in return they get an airline that will take them so many more places.

5 months ago

Business of Loyalty: The Assault on Redemptions and Airline Loyalty

Business of Loyalty: The Assault on Redemptions and Airline Loyalty

Grant Martin, Skift

Are old-school U.S. airlines too focused on short-term profits and competing against low-cost carriers to deliver a quality product to their loyal passengers?

5 months ago

Branson Coy About Return to U.S. Airline Market After Dispute With Alaska Air

Branson Coy About Return to U.S. Airline Market After Dispute With Alaska Air

Cory Johnson and Michael Sasso, Bloomberg

If Branson opts to return to the U.S. airline market now that Virgin America is in the hands of Alaska Air, he will have to deal with some of the same roadblocks he did the last time -- being barred from majority ownership.

6 months ago

Alaska Air Focuses on Customer Experience and Loyalty as it Integrates Virgin America

Alaska Air Focuses on Customer Experience and Loyalty as it Integrates Virgin America

Brian Sumers, Skift

Alaska Airlines has always taken customer experience more seriously than other carriers, but historically, that's been easier, since Alaska has been smaller than its competitors. It's good to see Alaska still placing a major emphasis on customer satisfaction after its Virgin American acquisition.

7 months ago

Virgin America’s Ex-CEO Talks Candidly About Google’s Pushy Strategy

Virgin America’s Ex-CEO Talks Candidly About Google’s Pushy Strategy

Sean O'Neill, Skift

During the decade he ran Virgin America, David Cush couldn't always speak freely. But now Cush can discuss how airlines struggle with Google's mobile land grab.

7 months ago

The New Alaska Airlines Could Be a Lot of Like the Old Virgin America

The New Alaska Airlines Could Be a Lot of Like the Old Virgin America

Justin Bachman, Bloomberg

Once Alaska Airlines figures out the mood lighting and the aircraft post-Virgin America merger, perhaps JetBlue would be on its acquisition wish list. But that would be several years away.

7 months ago

Virgin America’s Elevate Loyalty Program Will Fold on January 1, 2018

Virgin America’s Elevate Loyalty Program Will Fold on January 1, 2018

Grant Martin, Skift

Virgin America's Elevate members now have an official timeline for when their loyalty program is going to fold.

7 months ago

Alaska Air Will Stay at Dallas Love Field Despite Virgin America’s Struggles There

Alaska Air Will Stay at Dallas Love Field Despite Virgin America’s Struggles There

Justin Bachman, Bloomberg

Former Virgin America CEO David Cush always had high hopes for Dallas Love Field, but as long as he ran the company, his airline struggled there against Southwest Airlines. Perhaps under new management, the combined Alaska-Virgin America entity will do better.

8 months ago

Is the Timing Right for the Frontier Airlines IPO?

Is the Timing Right for the Frontier Airlines IPO?

Brooke Sutherland, Bloomberg

Ideally, Frontier Airlines would have gone public a couple of years ago, when the climate was better for airline stocks. But Frontier had to turn itself into an ultra low cost airline, and that took three years. Investors would not have been happy if Frontier had sought an IPO while having much higher costs than Spirit.

8 months ago

Alaska Air Won’t Have Flatbeds But Will Reward Frequent Flyers With Free Upgrades

Alaska Air Won’t Have Flatbeds But Will Reward Frequent Flyers With Free Upgrades

Brian Sumers, Skift

Alaska's frequent flyers should love this decision. No, they won't get flatbed business class seats to New York, but they'll keep plentiful free upgrades. For most road warriors, that's a big deal.

8 months ago