Articles tagged “virgin america”

Virgin America’s Ex-CEO Talks Candidly About Google’s Pushy Strategy

Virgin America’s Ex-CEO Talks Candidly About Google’s Pushy Strategy

Sean O'Neill, Skift

During the decade he ran Virgin America, David Cush couldn't always speak freely. But now Cush can discuss how airlines struggle with Google's mobile land grab.

2 weeks ago

The New Alaska Airlines Could Be a Lot of Like the Old Virgin America

The New Alaska Airlines Could Be a Lot of Like the Old Virgin America

Justin Bachman, Bloomberg

Once Alaska Airlines figures out the mood lighting and the aircraft post-Virgin America merger, perhaps JetBlue would be on its acquisition wish list. But that would be several years away.

2 weeks ago

Virgin America’s Elevate Loyalty Program Will Fold on January 1, 2018

Virgin America’s Elevate Loyalty Program Will Fold on January 1, 2018

Grant Martin, Skift

Virgin America's Elevate members now have an official timeline for when their loyalty program is going to fold.

2 weeks ago

Alaska Air Will Stay at Dallas Love Field Despite Virgin America’s Struggles There

Alaska Air Will Stay at Dallas Love Field Despite Virgin America’s Struggles There

Justin Bachman, Bloomberg

Former Virgin America CEO David Cush always had high hopes for Dallas Love Field, but as long as he ran the company, his airline struggled there against Southwest Airlines. Perhaps under new management, the combined Alaska-Virgin America entity will do better.

3 weeks ago

Is the Timing Right for the Frontier Airlines IPO?

Is the Timing Right for the Frontier Airlines IPO?

Brooke Sutherland, Bloomberg

Ideally, Frontier Airlines would have gone public a couple of years ago, when the climate was better for airline stocks. But Frontier had to turn itself into an ultra low cost airline, and that took three years. Investors would not have been happy if Frontier had sought an IPO while having much higher costs than Spirit.

3 weeks ago

Alaska Air Won’t Have Flatbeds But Will Reward Frequent Flyers With Free Upgrades

Alaska Air Won’t Have Flatbeds But Will Reward Frequent Flyers With Free Upgrades

Brian Sumers, Skift

Alaska's frequent flyers should love this decision. No, they won't get flatbed business class seats to New York, but they'll keep plentiful free upgrades. For most road warriors, that's a big deal.

4 weeks ago

Opinion: Virgin and Richard Branson Have a Problem With Women Nobody Talks About

Opinion: Virgin and Richard Branson Have a Problem With Women Nobody Talks About

Jason Clampet, Skift

We are fans of Virgin products and we think that the brand's founder does good work. But we'd also like to see a workplace relatively free of the type of sexist images it promotes at launch events and anywhere else the founder shows up.

4 weeks ago

Alaska Airlines To Drop Virgin America Brand by 2019

Alaska Airlines To Drop Virgin America Brand by 2019

Brian Sumers, Skift

The big surprise would have been if Alaska Airlines kept the Virgin America brand. This isn't a big deal, and it's nice that Alaska will be upgrading many of its products in the next three years. New Wi-Fi can't come soon enough.

1 month ago

Virgin America Begins Shrinking Its Elevate Loyalty Program

Virgin America Begins Shrinking Its Elevate Loyalty Program

Grant Martin, Skift

Though Virgin America and Alaska Air still run separate loyalty programs, the former seems to be shoring up partnerships in preparation to wind down.

4 months ago

Here’s Why Alaska Airlines Is Keeping Its Generous Frequent Flyer Program

Here’s Why Alaska Airlines Is Keeping Its Generous Frequent Flyer Program

Brian Sumers, Skift

It's easy to be skeptical when an airline says it is making passenger-friendly decisions, but this appears to be the real deal. Many travelers will be much closer to a free ticket now that Alaska is retaining its miles-earning policies for the foreseeable future.

4 months ago

Frenemies No More, Delta and Alaska Will End Partnership

Frenemies No More, Delta and Alaska Will End Partnership

Brian Sumers, Skift

Delta and Alaska haven't been cozy for years, but many customers still have enjoyed the reciprocal frequent flyer benefits. Now that's about to end, and the airlines will be true competitors.

4 months ago

Alaska Completes Virgin America Acquisition But Changes Will Come Slowly

Alaska Completes Virgin America Acquisition But Changes Will Come Slowly

Brian Sumers, Skift

Alaska got what it wanted, and it's now among the strongest U.S. airlines on the West Coast. But the hard part is still to come. Alaska must meld two airlines with different cultures and customer bases.

4 months ago