Articles tagged “virgin america”

Virgin America Begins Shrinking Its Elevate Loyalty Program

Virgin America Begins Shrinking Its Elevate Loyalty Program

Grant Martin, Skift

Though Virgin America and Alaska Air still run separate loyalty programs, the former seems to be shoring up partnerships in preparation to wind down.

2 months ago

Here’s Why Alaska Airlines Is Keeping Its Generous Frequent Flyer Program

Here’s Why Alaska Airlines Is Keeping Its Generous Frequent Flyer Program

Brian Sumers, Skift

It's easy to be skeptical when an airline says it is making passenger-friendly decisions, but this appears to be the real deal. Many travelers will be much closer to a free ticket now that Alaska is retaining its miles-earning policies for the foreseeable future.

2 months ago

Frenemies No More, Delta and Alaska Will End Partnership

Frenemies No More, Delta and Alaska Will End Partnership

Brian Sumers, Skift

Delta and Alaska haven't been cozy for years, but many customers still have enjoyed the reciprocal frequent flyer benefits. Now that's about to end, and the airlines will be true competitors.

2 months ago

Alaska Completes Virgin America Acquisition But Changes Will Come Slowly

Alaska Completes Virgin America Acquisition But Changes Will Come Slowly

Brian Sumers, Skift

Alaska got what it wanted, and it's now among the strongest U.S. airlines on the West Coast. But the hard part is still to come. Alaska must meld two airlines with different cultures and customer bases.

3 months ago

Alaska’s Acquisition Of Virgin America Moves Forward — Skift Business Traveler

Alaska’s Acquisition Of Virgin America Moves Forward — Skift Business Traveler

Grant Martin, Skift

Now that the regulatory and legal hurdles are out of the way, Alaska is free to gobble up Virgin America. But what will be left behind?

3 months ago

Alaska Airlines Settles a Lawsuit Over Its Virgin America Merger

Alaska Airlines Settles a Lawsuit Over Its Virgin America Merger

Brian Sumers, Skift

It's not likely Alaska Airlines would have lost in court, but this case was still a nuisance, so it makes sense that the company resolved it. Now, Alaska can finally focus on absorbing Virgin America.

3 months ago

DOJ Clears Alaska’s Acquisition of Virgin America

DOJ Clears Alaska’s Acquisition of Virgin America

Brian Sumers, Skift

The Department of Justice has an odd relationship with airlines. It seems to enjoy grabbing headlines about how it's doing its job to protect industry competition. But when it comes time to actually getting airlines to make real concessions, it falls short.

3 months ago

Sources: Alaska Air’s Deal for Virgin America Should Close Very Soon

Sources: Alaska Air’s Deal for Virgin America Should Close Very Soon

Diane Bartz, David Shepardson and Jeffrey Dastin, Reuters

It's not a big surprise that regulators are signing off on this deal. What will be interesting, however, is to see how many concessions Alaska had to make in order to get it done. How big will the combined airline now be in Los Angeles and San Francisco?

3 months ago

Alaska Air Nearing Deal With Regulators to Seal Virgin America Buy

Alaska Air Nearing Deal With Regulators to Seal Virgin America Buy

David McLaughlin and Mary Schlagenstein, Bloomberg

The Alaska Airlines-Virgin America merger is going to happen. The question is what did regulators force the airlines to give up.

3 months ago

Virgin America Gives Few Details About Merger Status in Latest Disclosures

Virgin America Gives Few Details About Merger Status in Latest Disclosures

Brian Sumers, Skift

If Virgin America was not expected to merge with Alaska Airlines, analysts likely would fret about Virgin America's falling unit revenue. But since Virgin America is now in limbo, waiting to see if it can close its merger, it's not clear how much the unit revenue decrease matters.

4 months ago

Proposed Alaska Air-Virgin America Merger Hits Minor Snag in San Francisco Federal Court

Proposed Alaska Air-Virgin America Merger Hits Minor Snag in San Francisco Federal Court

Mary Schlangenstein and David McLaughlin, Skift

The important stuff is happening in Washington, D.C. where the Department of Justice is considering whether it will seek to block the Alaska Airlines/Virgin America merger. This is more of a minor hiccup, but it's undoubtedly annoying for the two airlines.

4 months ago

Alaska Air CEO: The Deal for Virgin America is Still on Despite Delay

Alaska Air CEO: The Deal for Virgin America is Still on Despite Delay

Brian Sumers , Skift

There's been some drama related to Alaska's proposed acquisition of Virgin America, but many industry insiders still expect the deal to get done. And Alaska executives remain publicly confident that they will get their prize. The big question is when.

4 months ago