Articles tagged “virgin america”

Branson Coy About Return to U.S. Airline Market After Dispute With Alaska Air

Branson Coy About Return to U.S. Airline Market After Dispute With Alaska Air

Cory Johnson and Michael Sasso, Bloomberg

If Branson opts to return to the U.S. airline market now that Virgin America is in the hands of Alaska Air, he will have to deal with some of the same roadblocks he did the last time -- being barred from majority ownership.

2 weeks ago

Alaska Air Focuses on Customer Experience and Loyalty as it Integrates Virgin America

Alaska Air Focuses on Customer Experience and Loyalty as it Integrates Virgin America

Brian Sumers, Skift

Alaska Airlines has always taken customer experience more seriously than other carriers, but historically, that's been easier, since Alaska has been smaller than its competitors. It's good to see Alaska still placing a major emphasis on customer satisfaction after its Virgin American acquisition.

1 month ago

Virgin America’s Ex-CEO Talks Candidly About Google’s Pushy Strategy

Virgin America’s Ex-CEO Talks Candidly About Google’s Pushy Strategy

Sean O'Neill, Skift

During the decade he ran Virgin America, David Cush couldn't always speak freely. But now Cush can discuss how airlines struggle with Google's mobile land grab.

2 months ago

The New Alaska Airlines Could Be a Lot of Like the Old Virgin America

The New Alaska Airlines Could Be a Lot of Like the Old Virgin America

Justin Bachman, Bloomberg

Once Alaska Airlines figures out the mood lighting and the aircraft post-Virgin America merger, perhaps JetBlue would be on its acquisition wish list. But that would be several years away.

2 months ago

Virgin America’s Elevate Loyalty Program Will Fold on January 1, 2018

Virgin America’s Elevate Loyalty Program Will Fold on January 1, 2018

Grant Martin, Skift

Virgin America's Elevate members now have an official timeline for when their loyalty program is going to fold.

2 months ago

Alaska Air Will Stay at Dallas Love Field Despite Virgin America’s Struggles There

Alaska Air Will Stay at Dallas Love Field Despite Virgin America’s Struggles There

Justin Bachman, Bloomberg

Former Virgin America CEO David Cush always had high hopes for Dallas Love Field, but as long as he ran the company, his airline struggled there against Southwest Airlines. Perhaps under new management, the combined Alaska-Virgin America entity will do better.

2 months ago

Is the Timing Right for the Frontier Airlines IPO?

Is the Timing Right for the Frontier Airlines IPO?

Brooke Sutherland, Bloomberg

Ideally, Frontier Airlines would have gone public a couple of years ago, when the climate was better for airline stocks. But Frontier had to turn itself into an ultra low cost airline, and that took three years. Investors would not have been happy if Frontier had sought an IPO while having much higher costs than Spirit.

2 months ago

Alaska Air Won’t Have Flatbeds But Will Reward Frequent Flyers With Free Upgrades

Alaska Air Won’t Have Flatbeds But Will Reward Frequent Flyers With Free Upgrades

Brian Sumers, Skift

Alaska's frequent flyers should love this decision. No, they won't get flatbed business class seats to New York, but they'll keep plentiful free upgrades. For most road warriors, that's a big deal.

2 months ago

Opinion: Virgin and Richard Branson Have a Problem With Women Nobody Talks About

Opinion: Virgin and Richard Branson Have a Problem With Women Nobody Talks About

Jason Clampet, Skift

We are fans of Virgin products and we think that the brand's founder does good work. But we'd also like to see a workplace relatively free of the type of sexist images it promotes at launch events and anywhere else the founder shows up.

2 months ago

Alaska Airlines To Drop Virgin America Brand by 2019

Alaska Airlines To Drop Virgin America Brand by 2019

Brian Sumers, Skift

The big surprise would have been if Alaska Airlines kept the Virgin America brand. This isn't a big deal, and it's nice that Alaska will be upgrading many of its products in the next three years. New Wi-Fi can't come soon enough.

2 months ago

Virgin America Begins Shrinking Its Elevate Loyalty Program

Virgin America Begins Shrinking Its Elevate Loyalty Program

Grant Martin, Skift

Though Virgin America and Alaska Air still run separate loyalty programs, the former seems to be shoring up partnerships in preparation to wind down.

5 months ago

Here’s Why Alaska Airlines Is Keeping Its Generous Frequent Flyer Program

Here’s Why Alaska Airlines Is Keeping Its Generous Frequent Flyer Program

Brian Sumers, Skift

It's easy to be skeptical when an airline says it is making passenger-friendly decisions, but this appears to be the real deal. Many travelers will be much closer to a free ticket now that Alaska is retaining its miles-earning policies for the foreseeable future.

5 months ago