Articles tagged “virgin america”

Virgin America Branding Disappears From U.S. Skies

Virgin America Branding Disappears From U.S. Skies

Justin Bachman, Bloomberg

It's been a gradual process, but the Virgin America name is no more (save for a few interiors). But with Alaska Airlines retaining branding rights until 2039, could it make a comeback at some point?

6 months ago

Alaska Airlines Works Fast to Erase Memories of Virgin America

Alaska Airlines Works Fast to Erase Memories of Virgin America

Brian Sumers, Skift

It can take some airlines as long as a decade after a merger before they truly operate as one entity. But Alaska Airlines is working much faster to gobble up Virgin America. Part of that is because both carriers were relatively small. But by any standard, Alaska is moving quickly.

10 months ago

Alaska Airlines Will Enter Basic Economy Market Later This Year

Alaska Airlines Will Enter Basic Economy Market Later This Year

Andrew Sheivachman, Skift

Alaska Airlines is turning to basic economy fares to help drive additional revenue. But, hey, at least flyers will be assigned a seat when they book one of these fares, easing some of the stress that usually comes with taking the risk of flying for cheap.

2 years ago

Why News of Allegiant Air’s Safety Record Didn’t Surprise Airline Insiders

Why News of Allegiant Air’s Safety Record Didn’t Surprise Airline Insiders

Brian Sumers, Skift

The information presented Sunday on 60 Minutes might be new to most travelers, but not to airline industry insiders. The question now: Is Allegiant getting better? We think the answer is yes.

2 years ago

Virgin America as Standalone Brand Disappears Next Week

Virgin America as Standalone Brand Disappears Next Week

Brian Sumers, Skift

After acquiring Virgin America, Alaska Airlines will switch to a single reservations system next week. The company is confident it will avoid some of the problems other airlines have faced after cutovers. We tend to agree. Let's hope it's a non-event.

2 years ago

Virgin America Is No Longer an Airline in the Government’s Eyes

Virgin America Is No Longer an Airline in the Government’s Eyes

Brian Sumers, Skift

Slowly, Virgin America is disappearing. That's bad news for its loyal customers in San Francisco, Los Angeles and other parts of the country. But it's necessary. Virgin America was too small as a stand-alone carrier to compete with the nation's four largest carriers.

2 years ago

Alaska Airlines Will Finally Add Speedy Wi-Fi on All of Its Big Jets

Alaska Airlines Will Finally Add Speedy Wi-Fi on All of Its Big Jets

Brian Sumers, Skift

We know it takes a long time to retrofit airplanes. And we know airlines hate to remove planes from service. But we wish Alaska could work faster to add speedy Wi-Fi. Three years is a long time to wait.

2 years ago

Alaska Airlines Plans to Launch in 30 More Markets by 2018

Alaska Airlines Plans to Launch in 30 More Markets by 2018

Sean O'Neill, Skift

Alaska has been so well run that we expect its early transition hiccups to be ironed out before they cause United/Continental-level disasters.

2 years ago

Business of Loyalty: How Virgin America Is Quietly Winding Down its Loyalty Program

Business of Loyalty: How Virgin America Is Quietly Winding Down its Loyalty Program

Grant Martin, Skift

The move for Virgin's most loyal customers will be a hard one. But in return they get an airline that will take them so many more places.

2 years ago

Business of Loyalty: The Assault on Redemptions and Airline Loyalty

Business of Loyalty: The Assault on Redemptions and Airline Loyalty

Grant Martin, Skift

Are old-school U.S. airlines too focused on short-term profits and competing against low-cost carriers to deliver a quality product to their loyal passengers?

2 years ago

Branson Coy About Return to U.S. Airline Market After Dispute With Alaska Air

Branson Coy About Return to U.S. Airline Market After Dispute With Alaska Air

Cory Johnson and Michael Sasso, Bloomberg

If Branson opts to return to the U.S. airline market now that Virgin America is in the hands of Alaska Air, he will have to deal with some of the same roadblocks he did the last time -- being barred from majority ownership.

3 years ago

Alaska Air Focuses on Customer Experience and Loyalty as it Integrates Virgin America

Alaska Air Focuses on Customer Experience and Loyalty as it Integrates Virgin America

Brian Sumers, Skift

Alaska Airlines has always taken customer experience more seriously than other carriers, but historically, that's been easier, since Alaska has been smaller than its competitors. It's good to see Alaska still placing a major emphasis on customer satisfaction after its Virgin American acquisition.

3 years ago