What Virgin America’s Loyalty Members Have to Look Forward to in an Acquisition
Photo Credit: Promotional image from Virgin to coincide with feature allowing loyalty members to connect with other passengers via in-flight entertainment systems. Virgin America
Skift Take
It looks like an Alaska tie-up is more likely and more beneficial to passengers.
As Virgin America mulls takeover bids between JetBlue and Alaska Airlines this week, many frequent flyers are waiting with bated breath for what may be some positive changes to the airline's Elevate program.
Traditionally, Virgin America's loyalty program has been mildly received by the business and frequent flying communities. A revenue based program, Elevate rewards fewer miles to passengers compared to a traditional distance-based program, while the carrier's limited number of routes, smaller business class cabins and lack of upgrade instruments make the airline
