Skift Take

Consumers would love to see a Virgin-JetBlue merger, but that's just not going to happen.

What to Know Now

Virgin America, the country’s most popular (or pop-culture, at least) airline may be exploring a sale, according to anonymous sources inside of the Bloomberg (Illuminati) network. Details are still light at this point, but the source did confirm that the airline is working with potential buyers to sell either a partial or full stake in the carrier.

As to who could potentially be interested, nobody has a clue. American and United are still ironing out their own torrid mergers, while few other carriers would be interested in Virgin America’s assets or landing slots.

The only feasible scenario may lie in a Delta acquisition. Skift’s Marisa Garcia suggests that Delta has a compatible business strategy and could use Virgin America’s landing slots in Dallas. Additionally, an acquisition would boost Delta’s presence in San Francisco, which is currently underseved by the airline.

Either way, the era of the over-the-top safety video may be coming to an end. Enjoy the peace and quiet.

Social Quote of the Day

I would like to go on the record now and say I think it’s Delta. DL already owns a chunk of ’em anyway.

user47 | JL Johnson, Sr. Writer @AirlineReporter



Virgin America Hires Financial Advisor To Mull Sale: Virgin America Inc., the airline backed by U.K. billionaire Richard Branson, is reaching out to potential buyers about a sale of part or all of the company, people with knowledge of the matter said. Read more at Skift

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Europe’s Airport Leaders Push for Greater Security Coordination After Brussels Attacks: Europe’s Airports Council International (ACI-Europe), itself located in Brussels, released a statement expressing sorrow and shock at today’s attacks in the city. Read more at Skift

After Brussels Attacks U.S. Will Tighten Security at Airports and Transit Points: Security will be tightened at airports, rail stations and ports in the U.S. in response to the deadly bombings in Brussels, according to a government official briefed on the plan. Read more at Skift

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Renaissance Midtown New York


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Three Charts on the Growing Cost of Corporate Travel: Rising costs, and an uncertain global economy, have caused corporate travel managers to expect more conservative growth in business travel this year. Read more at Skift

Mercure London Bridge-2814


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Why Airbnb Won’t Be Great at Selling Hotel Rooms: Investors have been consumed with the notion that Airbnb is gunning for the online travel agencies and that it will eventually turn from apartment rentals to hotels and steal those big, fat hotel margins and profits from Expedia and Read more at Skift

This Is How Marriott Could Lose Starwood to Anbang’s Investor Group: Although Marriott International successfully wooed Starwood Hotels & Resorts back with its newly revised merger agreement worth $13.6 billion on March 21, there are still a number of reasons why rival Anbang Insurance Group has the best odds for winning Starwood in the end, before Marriott and Starwood’s shareholder votes take place on April 8. Read more at Skift

Skift CMO Interviews: How Hilton is Convincing Travelers to Book Direct: According to Hilton Worldwide, 57 billion Hilton HHonors Points went unused in 2015 because guests booked through a third party, equating to more than 1.6 million free nights lost. Read more at Skift

Your Turn

Allison Schrager has a good guide to earning and burning frequent flyer miles over on Quartz.

Tips and Comments

Can be sent to gm[at]skift[dot]com or to @grantkmartin

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Tags: delta air lines, skift business newsletter, skift business traveler, virgin america

Photo credit: Seat-back entertainment on Delta Air Lines (L) and Virgin America. Industry experts see Delta as the most logical buyer of Virgin. Delta Air Lines / Virgin America

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