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What to Know Now
Virgin America, the country’s most popular (or pop-culture, at least) airline may be exploring a sale, according to anonymous sources inside of the Bloomberg (Illuminati) network. Details are still light at this point, but the source did confirm that the airline is working with potential buyers to sell either a partial or full stake in the carrier.
As to who could potentially be interested, nobody has a clue. American and United are still ironing out their own torrid mergers, while few other carriers would be interested in Virgin America’s assets or landing slots.
The only feasible scenario may lie in a Delta acquisition. Skift’s Marisa Garcia suggests that Delta has a compatible business strategy and could use Virgin America’s landing slots in Dallas. Additionally, an acquisition would boost Delta’s presence in San Francisco, which is currently underseved by the airline.
Either way, the era of the over-the-top safety video may be coming to an end. Enjoy the peace and quiet.
Social Quote of the Day
I would like to go on the record now and say I think it’s Delta. DL already owns a chunk of ’em anyway.
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Can be sent to gm[at]skift[dot]com or to @grantkmartin