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Articles tagged “virgin america”

Airlines

Airlines Are Auctioning Seats Rather Than Upgrading Loyal Passengers

Airlines aren't in the business of giving stuff away for free any more, so expect more airlines to consider seat auctions or other ways to monetize items they used to give away to loyal flyers.

Brian Sumers, Skift | 8 years ago

Airlines

JetBlue to Match Virgin America Flyers’ Points Balances

The points' match from JetBlue shows the extent to which the airline will go to compete with Virgin America, its soon-to-be-stronger adversary.

Grant Martin, Skift | 8 years ago

JetBlue to Match Virgin America Flyers’ Points Balances

Airlines

Skift CMO Interviews: JetBlue’s Biggest Challenge Is to Keep Being Cool

JetBlue doesn't use influencers to promote its brand except in scattered countries where the airline isn't well-known. Who needs influencers when word-of-mouth and your own passengers spread the good vibes?

Dennis Schaal, Skift | 8 years ago

Skift CMO Interviews: JetBlue’s Biggest Challenge Is to Keep Being Cool

Airlines

The Plan to Pit Passenger Against Passenger for Better Flight Upgrades

Targeted bidding on flight upgrades is a smart way for airlines to engage customers and offer value without inundating flyers with additional fees and packages. But it also adds a level of uncertainty that travelers may find off-putting.

Andrew Sheivachman, Skift | 8 years ago

The Plan to Pit Passenger Against Passenger for Better Flight Upgrades

Airlines

Virgin America Comes Out Firing in Battle With JetBlue for Loyalty

Virgin America's loyalty program just got a lot better for frequent flyers -- especially if they're from JetBlue. They just need to be fine understanding that with the acquisition things will change.

Grant Martin, Skift | 8 years ago

Virgin America Comes Out Firing in Battle With JetBlue for Loyalty

Business Travel

Alaska Airlines Wants Virgin America to Fulfill Its Corporate Travel Ambitions

It'll be interesting to see how many of Virgin America's corporate travel partners stick around once Alaska Airlines begins to chip away at the brand's sterling identity.

Andrew Sheivachman, Skift | 8 years ago

Alaska Airlines Wants Virgin America to Fulfill Its Corporate Travel Ambitions

Airlines

JetBlue CEO: We Don’t Need Virgin America to Compete

JetBlue is looking at new routes and products to help it grow in an increasingly consolidated domestic U.S. market.

Andrew Sheivachman, Skift | 8 years ago

JetBlue CEO: We Don’t Need Virgin America to Compete

Airlines

Alaska Airlines Doesn’t Want to Drive Away Virgin America’s Happy Customers

While Alaska Airlines executives talked around whether they would eliminate the Virgin America brand and loyalty programs, the subtext indicates it's only a matter of time until Virgin America's fleet is rolled into the Alaska brand.

Andrew Sheivachman, Skift | 8 years ago

Alaska Airlines Doesn’t Want to Drive Away Virgin America’s Happy Customers

Airlines

Alaska Air CEO Tries to Say All the Right Things to Virgin America Employees

At least, as a strategy to eliminate competition and quickly acquire hard assets and frontline employees, this acquisition could prove profitable to Alaska Airlines. That's assuming JetBlue doesn’t get to disenfranchised customers first.

Marisa Garcia, Skift | 8 years ago

Alaska Air CEO Tries to Say All the Right Things to Virgin America Employees

Airlines

Delta to Expand Basic Economy Fares That Generated $20 Million in Extra Revenue

If you take Delta at its word, then fears that the introduction of Basic Economy fares to compete with the ultra-low-cost carriers on price would dilute the spend of usually higher-paying passengers haven't been borne out. Still, the situation is fluid as other legacy carriers are set to introduce these discounted fares, as well.

Dennis Schaal, Skift | 8 years ago

Delta to Expand Basic Economy Fares That Generated $20 Million in Extra Revenue