Articles tagged “videos”

Black Travel Marketing Gets Political

Black Travel Marketing Gets Political

Sarah Enelow, Skift

Travel marketing in the Trump era will likely get more political, and that includes ads designed by the woke leaders of the Black Travel Movement.

2 months ago

Expedia Tries to Read Traveler Minds by Wiring Up Volunteers

Expedia Tries to Read Traveler Minds by Wiring Up Volunteers

Jeremy Kahn, Bloomberg

Last summer, Expedia opened a user-experience lab in London, similar to the one at its headquarters in Bellevue, Washington. While a reporter researches a trip, a computer tracks their eye movement and electromyography sensors track their facial reactions.

2 months ago

A Holland Tourism Alliance and 3-Year Video Campaign Help Drive U.S. Arrivals

A Holland Tourism Alliance and 3-Year Video Campaign Help Drive U.S. Arrivals

Greg Oates, Skift

The multi-year "Holland: The Original Cool" tourism campaign is a lesson in modern video storytelling, incorporating long- and short-form content pushing both national and local messaging. It also shows the value of taking risks to engage audiences with branded content.

5 months ago

Visit Anaheim Uses Consumer Marketing Strategies To Sway Business Stakeholders

Visit Anaheim Uses Consumer Marketing Strategies To Sway Business Stakeholders

Greg Oates, Skift

It is surprising that more tourism bureaus don't leverage the power of video to illustrate their economic impact.

2 years ago

8 Charts That Show the State of Mobile Video Around the World

8 Charts That Show the State of Mobile Video Around the World

Dan Peltier, Skift

There are still so many possibilities for mobile videos and brands have only scratched the surface. This research shows where brands should focus their efforts as consumers increasingly turn to mobile devices for information and entertainment.

2 years ago

Airbnb Uses How-To Videos to Connect With Asia-Pacific Travelers and Hosts

Airbnb Uses How-To Videos to Connect With Asia-Pacific Travelers and Hosts

Joyce Manalo, Skift

How-to videos inform and build brand awareness. If executed well, viewers will be moved to share them, which adds value by generating earned media.

2 years ago

Visit Holland Experiments With New Video Marketing Series

Visit Holland Experiments With New Video Marketing Series

Samantha Shankman, Skift

Travel brands across sectors are examining their role in the industry and recreating themselves as lifestyle brands that push more artistic, creative content that engages locals and foreigners outside of the decision-making cycle.

2 years ago

Frozen Beauty: The Gorgeous Winter Drone Video Over Lofoten, Norway

Frozen Beauty: The Gorgeous Winter Drone Video Over Lofoten, Norway

Rafat Ali, Skift

Some serious talent at work here.

2 years ago

The 12 Best Travel Drone Videos of 2014

The 12 Best Travel Drone Videos of 2014

Rafat Ali, Skift

We hope that drones will help reinvigorate travel videos and films and help them break away from their tired formats.

2 years ago

5 Travel Brands Winning on Social Media for the Week Ending November 9, 2014

5 Travel Brands Winning on Social Media for the Week Ending November 9, 2014

Joyce Manalo, Skift

As they say, timing is everything.

2 years ago

Ace Hotel’s President Talks About the Business of Boutique

Ace Hotel’s President Talks About the Business of Boutique

Samantha Shankman, Skift

Ace Hotel remains a true boutique brand in a time when every major corporation is trying to recreate the pull of their brand name, unique guest experience, and community integration.

2 years ago

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Samantha Shankman, Skift

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.

2 years ago