Sarah Enelow, Skift
Travel marketing in the Trump era will likely get more political, and that includes ads designed by the woke leaders of the Black Travel Movement.
4 months ago
Jeremy Kahn, Bloomberg
Last summer, Expedia opened a user-experience lab in London, similar to the one at its headquarters in Bellevue, Washington. While a reporter researches a trip, a computer tracks their eye movement and electromyography sensors track their facial reactions.
5 months ago
Greg Oates, Skift
The multi-year "Holland: The Original Cool" tourism campaign is a lesson in modern video storytelling, incorporating long- and short-form content pushing both national and local messaging. It also shows the value of taking risks to engage audiences with branded content.
8 months ago
It is surprising that more tourism bureaus don't leverage the power of video to illustrate their economic impact.
2 years ago
Dan Peltier, Skift
There are still so many possibilities for mobile videos and brands have only scratched the surface. This research shows where brands should focus their efforts as consumers increasingly turn to mobile devices for information and entertainment.
Joyce Manalo, Skift
How-to videos inform and build brand awareness. If executed well, viewers will be moved to share them, which adds value by generating earned media.
Samantha Shankman, Skift
Travel brands across sectors are examining their role in the industry and recreating themselves as lifestyle brands that push more artistic, creative content that engages locals and foreigners outside of the decision-making cycle.
Rafat Ali, Skift
Some serious talent at work here.
We hope that drones will help reinvigorate travel videos and films and help them break away from their tired formats.
As they say, timing is everything.
3 years ago
Ace Hotel remains a true boutique brand in a time when every major corporation is trying to recreate the pull of their brand name, unique guest experience, and community integration.
Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.
