Articles tagged “videos”

Best Tourism Videos of 2017 Highlight the Art of Storytelling

Best Tourism Videos of 2017 Highlight the Art of Storytelling

Dan Peltier, Skift

These winning tourism videos don't use radical production elements to tell the stories of their countries. Instead, they let the landscapes and handshakes speak for themselves, and show why travel is such a beautiful and enlightening thing.

2 months ago

Visit Philly Turns to Black Thought From The Roots to Attract More Black Tourists

Visit Philly Turns to Black Thought From The Roots to Attract More Black Tourists

Sarah Enelow, Skift

Visit Philadelphia’s new videos target black travelers making at least $75,000 and aim to reclaim some lost market share. But the campaign sends a more nuanced message to a wider audience.

2 months ago

Launching Skift Lens Documentary Unit

Launching Skift Lens Documentary Unit

Jason Clampet, Skift

We’ve had our gaze on the travel industry for the past five years, and now we turn that view into moving pictures with our new Skift Lens series of documentary reports.

4 months ago

Black Travel Marketing Gets Political

Black Travel Marketing Gets Political

Sarah Enelow, Skift

Travel marketing in the Trump era will likely get more political, and that includes ads designed by the woke leaders of the Black Travel Movement.

9 months ago

Expedia Tries to Read Traveler Minds by Wiring Up Volunteers

Expedia Tries to Read Traveler Minds by Wiring Up Volunteers

Jeremy Kahn, Bloomberg

Last summer, Expedia opened a user-experience lab in London, similar to the one at its headquarters in Bellevue, Washington. While a reporter researches a trip, a computer tracks their eye movement and electromyography sensors track their facial reactions.

10 months ago

A Holland Tourism Alliance and 3-Year Video Campaign Help Drive U.S. Arrivals

A Holland Tourism Alliance and 3-Year Video Campaign Help Drive U.S. Arrivals

Greg Oates, Skift

The multi-year "Holland: The Original Cool" tourism campaign is a lesson in modern video storytelling, incorporating long- and short-form content pushing both national and local messaging. It also shows the value of taking risks to engage audiences with branded content.

1 year ago

Visit Anaheim Uses Consumer Marketing Strategies To Sway Business Stakeholders

Visit Anaheim Uses Consumer Marketing Strategies To Sway Business Stakeholders

Greg Oates, Skift

It is surprising that more tourism bureaus don't leverage the power of video to illustrate their economic impact.

2 years ago

8 Charts That Show the State of Mobile Video Around the World

8 Charts That Show the State of Mobile Video Around the World

Dan Peltier, Skift

There are still so many possibilities for mobile videos and brands have only scratched the surface. This research shows where brands should focus their efforts as consumers increasingly turn to mobile devices for information and entertainment.

2 years ago

Airbnb Uses How-To Videos to Connect With Asia-Pacific Travelers and Hosts

Airbnb Uses How-To Videos to Connect With Asia-Pacific Travelers and Hosts

Joyce Manalo, Skift

How-to videos inform and build brand awareness. If executed well, viewers will be moved to share them, which adds value by generating earned media.

2 years ago

Visit Holland Experiments With New Video Marketing Series

Visit Holland Experiments With New Video Marketing Series

Samantha Shankman, Skift

Travel brands across sectors are examining their role in the industry and recreating themselves as lifestyle brands that push more artistic, creative content that engages locals and foreigners outside of the decision-making cycle.

3 years ago

Frozen Beauty: The Gorgeous Winter Drone Video Over Lofoten, Norway

Frozen Beauty: The Gorgeous Winter Drone Video Over Lofoten, Norway

Rafat Ali, Skift

Some serious talent at work here.

3 years ago

The 12 Best Travel Drone Videos of 2014

The 12 Best Travel Drone Videos of 2014

Rafat Ali, Skift

We hope that drones will help reinvigorate travel videos and films and help them break away from their tired formats.

3 years ago