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Articles tagged “videos”

A Holland Tourism Alliance and 3-Year Video Campaign Help Drive U.S. Arrivals

A Holland Tourism Alliance and 3-Year Video Campaign Help Drive U.S. Arrivals

Greg Oates, Skift

The multi-year "Holland: The Original Cool" tourism campaign is a lesson in modern video storytelling, incorporating long- and short-form content pushing both national and local messaging. It also shows the value of taking risks to engage audiences with branded content.

1 month ago

Visit Anaheim Uses Consumer Marketing Strategies To Sway Business Stakeholders

Visit Anaheim Uses Consumer Marketing Strategies To Sway Business Stakeholders

Greg Oates, Skift

It is surprising that more tourism bureaus don't leverage the power of video to illustrate their economic impact.

1 year ago

8 Charts That Show the State of Mobile Video Around the World

8 Charts That Show the State of Mobile Video Around the World

Dan Peltier, Skift

There are still so many possibilities for mobile videos and brands have only scratched the surface. This research shows where brands should focus their efforts as consumers increasingly turn to mobile devices for information and entertainment.

1 year ago

Airbnb Uses How-To Videos to Connect With Asia-Pacific Travelers and Hosts

Airbnb Uses How-To Videos to Connect With Asia-Pacific Travelers and Hosts

Joyce Manalo, Skift

How-to videos inform and build brand awareness. If executed well, viewers will be moved to share them, which adds value by generating earned media.

1 year ago

Visit Holland Experiments With New Video Marketing Series

Visit Holland Experiments With New Video Marketing Series

Samantha Shankman, Skift

Travel brands across sectors are examining their role in the industry and recreating themselves as lifestyle brands that push more artistic, creative content that engages locals and foreigners outside of the decision-making cycle.

2 years ago

Frozen Beauty: The Gorgeous Winter Drone Video Over Lofoten, Norway

Frozen Beauty: The Gorgeous Winter Drone Video Over Lofoten, Norway

Rafat Ali, Skift

Some serious talent at work here.

2 years ago

The 12 Best Travel Drone Videos of 2014

The 12 Best Travel Drone Videos of 2014

Rafat Ali, Skift

We hope that drones will help reinvigorate travel videos and films and help them break away from their tired formats.

2 years ago

5 Travel Brands Winning on Social Media for the Week Ending November 9, 2014

5 Travel Brands Winning on Social Media for the Week Ending November 9, 2014

Joyce Manalo, Skift

As they say, timing is everything.

2 years ago

Ace Hotel’s President Talks About the Business of Boutique

Ace Hotel’s President Talks About the Business of Boutique

Samantha Shankman, Skift

Ace Hotel remains a true boutique brand in a time when every major corporation is trying to recreate the pull of their brand name, unique guest experience, and community integration.

2 years ago

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Air New Zealand Taps Hobbit Celebrities for New Safety Video

Samantha Shankman, Skift

Air New Zealand found marketing gold when it decided to align itself with the Hobbit series and returning to the theme was a safe but smart choice after the national carrier received unexpectedly negative feedback for putting bathing suit models in a safety video.

2 years ago

Lexington Turns Locals as Brand Ambassadors With Comical Campaign

Lexington Turns Locals as Brand Ambassadors With Comical Campaign

Samantha Shankman, Skift

VisitLex is turning locals into brand ambassadors in hopes that their friends and families will see their good times and soon plan a trip to the city. Its success should serve as a role model to other mid-tier cities throughout the U.S.

2 years ago

Best Travel Ads This Week: Music That Makes a Message Pop

Best Travel Ads This Week: Music That Makes a Message Pop

Samantha Shankman, Skift

Sparking an emotion inside a would-be visitor is the goal of every tourism campaign, making music a powerful ally when paired with striking and engaging visuals.

2 years ago