Articles tagged “tv”

When Ad Age announced its "2023 Creativity Awards" on Monday, it handed one to Hilton for having the year's "best rebrand." The hotel giant's brand platform, “It Matters Where You…

Expedia is doing some smart things. Focusing on luring repeat customers and thereby limiting payouts to Google can't hurt.

You can debate the degree to which cities will come back and the future grip of remote work, but it seems clear that video advertising will remain on a new perch for awhile.

In Skift's top stories this week, Skift founder and CEO Rafat Ali writes about the blending of work, travel, and personal lives, Ghana's decision to use celebrities to promote tourism emerges as problematic, and the labor shortage in hospitality enhances the need for robots in hotels.

Humor can go a long way in driving home an important point, and Prince Harry wasn't above poking fun at himself to emphasize the importance of sustainability.

It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.

Trivago is stepping into an arena where many companies before it have failed, namely travel inspiration presented considerably before people would be ready to book. If it succeeds, Trivago would be breaking relatively new ground among metasearch competitors.

Private equity firm HIG Capital has taken a majority stake in Enseo, a provider of digital in-room entertainment tech for hotels. Enseo plans to grow through acquisition. The deal is a validation of founder and CEO Vanessa Ogle's bold pivot of the tech vendor.

Trivago is changing its brand marketing approach to abolish the Mr. and Ms. Trivago cult of personality. Instead Trivago is trying to establish deep emotional connections with viewers. TV will still be important despite the digital surge in consumer preferences, and in Trivago's calculations, YouTube is not a particularly effective option.

Sister brands Vrbo and Expedia are being opportunistic in getting relatively aggressive about U.S. TV advertising early in 2021 when rival brands are standing down. You can debate whether it is smart or risky given the pandemic backdrop.