Delta Air Lines Surges to Top of Travel’s TV Ad Spenders So Far in 2022
Photo Caption: Screen shot of a skier on Team U.S.A from Delta Air Lines Ad "The Will To Fly Is A Universal Language" Delta Air Lines
Skift Take
It’s no secret that the pandemic’s extreme measures have turned advertising on its head, but travel advertising is moving back and forth in leaps, from TV to internet, then back to TV. In 2022, travel brands are showing even more dedication to television, countering all speculation that national TV is coming to an end.
Delta Air Lines has recorded $70.4 million in national TV advertising spend in the first quarter, landing the top spot in travel tv ad spenders of this year so far, according to U.S. TV analytics firm iSpot.tv. The airline was followed by cruise holding company Royal Caribbean, with a spend of $33.5 million, and Airbnb, last year’s top tv ad spender, with a spend of $27.3 million.
Total travel national TV ad spend in the first quarter of 2022 stands at $351.5 million, a minimal gain from $321.7 million in the same period last year.
Delta Air Lines Delta Airline's "The Will To Fly Is A Universal Language"Not surprisingly, Delta’s highest spend tv advertisement for this year is akin to Delta's many Olympics campaigns, which are celebrated for their inspiring and motivating messaging. At a spend of $15.7 million, the ad titled “The Will To Fly Is A Universal Language” is an uplifting montage of gratifying moments in sports life, and encourages viewe
