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Articles tagged “tv”

Coronavirus

Theme Parks and Resorts Lead the Pack of Coronavirus-Tinged Travel TV Ad Spenders

When Silk Way West Airlines, a cargo airline from Azerbaijan, is the third-leading airline advertiser on U.S. television, you know coronavirus has turned the world upside down. Online travel websites, hotels, airlines, and cruise lines are still largely dark.

Dennis Schaal, Skift | 4 years ago

Theme Parks and Resorts Lead the Pack of Coronavirus-Tinged Travel TV Ad Spenders

Online Travel

How Travel Brands Are Approaching TV Advertising Now

Most travel brands aren't doing TV or much of any advertising now because of the pandemic. But for the ones still broadcasting spots, they'd better be very clever in terms of sensitivities, or risk brand damage.

Dennis Schaal, Skift | 4 years ago

How Travel Brands Are Approaching TV Advertising Now

Online Travel

How Much Did Big Travel Companies Spend on TV Ads in 2019?

Airlines, hotels, and booking sites have divergent reasons for leaning into or out of TV advertising. Attracting more direct bookers is always a goal, but sometimes competitive reasons, or the emergence of new platforms, skew the TV budgets.

Dennis Schaal, Skift | 4 years ago

How Much Did Big Travel Companies Spend on TV Ads in 2019?

Online Travel

TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

TripAdvisor's new ad campaign is more hip than its usual fare. It also shows where its business is heading with hotel booking eventually having to share the limelight with tours and dining.

Dennis Schaal, Skift | 5 years ago

TripAdvisor Drops Outmoded Little Wiser Owl Character From Ads

Online Travel

Booking Holdings CEO Sees Greater Need for Urgency Under New Exec Structure

Booking Holdings, along with Expedia Group, have both had to deal with acquisitions and integrations that have been taking too long. Booking officials are undoubtedly frustrated with the pace of progress at OpenTable and Rentalcars.com. At Expedia Group, Vrbo has been a multiyear reclamation project. To the speedster go the spoils.

Dennis Schaal, Skift | 5 years ago

Booking Holdings CEO Sees Greater Need for Urgency Under New Exec Structure

Tourism

Special Parts Unknown Episode Reflects on Anthony Bourdain’s Impact on Food and Travel

We don't quite have the words to describe the overwhelming mark Bourdain left on the travel industry and world. But we will say that he helped change the conversation about what traveling should look like, what we should get out of it, and how we should feed ourselves along the way.

Dan Peltier, Skift | 6 years ago

Special Parts Unknown Episode Reflects on Anthony Bourdain’s Impact on Food and Travel

Online Travel

TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year

Both TripAdvisor and Booking.com are newly emphasizing tours and activities in their TV advertising. You can expect a lot more of this from myriad players in the years to come. There will be variations, though. While these two companies push mainstream, touristy attractions, Airbnb will likely highlight curated experiences, although that could change, as well.

Dennis Schaal, Skift | 6 years ago

TripAdvisor Is Debuting Tours and Activities TV Ads in the Sector’s Breakout Year

Online Travel

Trivago and Booking Slash U.S. TV Ad Spending

Trivago and Booking.com have dramatically reduced their U.S. TV advertising. Trivago is doing so to try to stem losses, and Booking.com, which last year indicated it would lean into TV advertising, may be trying to tighten control of some marketing costs.

Dennis Schaal, Skift | 6 years ago

Trivago and Booking Slash U.S. TV Ad Spending

Media and PR

Television Host Anthony Bourdain Is Dead at 61

Anthony Bourdain's impact on travel and food really can't be measured.

Jason Clampet, Skift | 6 years ago

Media and PR

TripAdvisor and Expedia Pull TV Ads in Boycott of Laura Ingraham’s Fox Show

Kudos to TripAdvisor and Expedia for doing the right thing in helping encourage civil discourse. Whatever one thinks about the gun policy debate, picking on a teenager's personal musings about college applications unrelated to the topic at hand is out of bounds.

Sean O'Neill, Skift | 6 years ago

TripAdvisor and Expedia Pull TV Ads in Boycott of Laura Ingraham’s Fox Show