Skift Take

Trivago is changing its brand marketing approach to abolish the Mr. and Ms. Trivago cult of personality. Instead Trivago is trying to establish deep emotional connections with viewers. TV will still be important despite the digital surge in consumer preferences, and in Trivago's calculations, YouTube is not a particularly effective option.

Series: Dennis' Online Travel Briefing

Dennis' Online Travel Briefing

Editor’s Note: This briefing is available exclusively for subscribers to Skift Pro.

Every Wednesday, Executive Editor and online travel rockstar Dennis Schaal will bring readers exclusive reporting and insight into the business of online travel and digital booking, and how this sector has an impact across the travel industry.

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Online Travel This Week They say cats have nine lives. Star Trek icon William Shatner, as the Priceline Negotiator, had several before fading away from the company's commercials. And now the Trivago men and women around the world, the actors who saturated TV and pitched the com