travel marketing Archives

News Blog

Pandemic Didn’t Change How Marketers Target Pre-Trip Planning: Tripadvisor Survey

Travelers make multiple purchases in preparation for their trip, a consideration Tripadvisor believes should be noticed by marketers. The company honed in on the purchasing intent of its audience and found that despite rising prices, plans to travel is on par with 2019 levels. Tripadvisor's latest research report, with some 5,000 respondents across six countries, indicates…

Selene Brophy | 1 year ago

News Blog

Software Developer Makes AI Travel Itinerary Tool

During her Christmas holiday, a software developer created a tool to generate and map travel itineraries using generative artificial intelligence (AI). The Australia-based developer, Katrin Schmid, posted on Linkedin about the tool she made, called Journeai. It is powered by the generative AI chatbot, ChatGPT, released last year by OpenAi, a San Francisco-based AI research…

Justin Dawes | 1 year ago

Tourism

How to Grow Tourism in a Polarized World

The travel industry still has critical issues to tackle on its quest to boost tourism numbers coming outside out of the pandemic. Watch global tourism reporter Dawit Habtemariam explain in this Skift Megatrends video what those challenges are.

Rashaad Jorden | 1 year ago

Tourism

The Remaking of Tourism in 5 U.S. Cities

Five U.S. destinations geographically spread out, of varying sizes and with different transformative strategies — and challenges — point to what destination marketing organizations will have to do in the coming years.

Dawit Habtemariam | 1 year ago

Free Read

Travel Technology

New Handbook: Best Practices for Mobile Marketing in Travel and Hospitality

Mobile continues to be an increasingly important channel, not only for planning and booking, but for all stages of the travel journey. To help travel companies leverage the power of mobile marketing, Acoustic has released its “SMS as a Competitive Advantage” handbook, with key insights into messaging practices that can help maximize customer engagement and boost return on investment.

Acoustic + Skift | 2 years ago

Hotels

Hotel Marketers Shouldn’t Panic About Economic Uncertainty

The incoming CEO of MMGY Global, a travel marketing agency, is advising hotel clients not to let their marketing get whipsawed by every fluctuating news headline.

Sean O'Neill | 2 years ago

Hotels

The World’s Top 15 Hotel Designers and Other Top Stories This Week

In Skift's top stories this week, we reveal our list of the world's elite hotel design firms, airlines grapple with how to deal with angry customers, and Southwest becomes the latest airline to overhaul its travel management platform.

Rashaad Jorden , Skift | 2 years ago

Online Travel

WhatsApp Helps Brands Personalize Travel in India and Middle East

Looking to offer hassle-free and personalized experiences for customers, travel companies have integrated WhatsApp as an effective communications platform. But troubleshooting cannot always be left to bots. Brands also need human beings to chip in at critical moments.

Peden Doma Bhutia | 2 years ago

Airlines

Air India Stokes Price Gouging Uproar and More Top Stories This Week

In Skift's top stories this week, Air India bans agents from booking flights to Canada, KLM appoints its first ever female CEO, and European authorities approve the merger of two major railway operators.

Rashaad Jorden | 2 years ago

Media and PR

Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images

Travel brands need to make sure the visuals in their marketing are aligned with what travelers — many on Instagram — want today. Sometimes there's a disconnect, according to new data from photo agency Getty Images.