During her Christmas holiday, a software developer created a tool to generate and map travel itineraries using generative artificial intelligence (AI). 

The Australia-based developer, Katrin Schmid, posted on Linkedin about the tool she made, called Journeai. It is powered by the generative AI chatbot, ChatGPT, released last year by OpenAi, a San Francisco-based AI research lab that has gotten at least $2 billion in investment.  

This new subset of AI can generate a new, unique product based on specific rules it’s given, a big leap ahead of the limited way AI has historically used existing datasets to draw conclusions and make predictions. 

OpenAi’s ChatGPT can already create a personalized travel itinerary within seconds. The Journeai tool uses that capability and adds the interactive mapping component through Google Maps — showing how easy it can be to solve a notable issue with generative AI, which is the lack of details like time, date, and geolocation. 

Despite the bugs with generative AI that users continue to point out, this is an early example of how the technology is expected to shake up the travel industry, starting with travel marketing, travel agents, and tour operators. 

There is more to come. 

“By the end of the year, you won’t be able to tell the difference between human production and AI production,” said travel industry consultant Peter Syme in a recent interview with Skift

“Every single tourism business, from a hotel to a tour operator to the most prominent companies, has access to the same power from a content production point of view. Therefore, tour operators should adopt quickly and not lag to ensure the biggest advantage.”

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Tags: chatgpt, generative ai, google maps, linkedin, OpenAi, software, tour operators, travel agents, travel marketing, travel tech