Articles tagged “travel marketing”

Travel Marketers to Favor Facebook and Instagram in 2019

Travel Marketers to Favor Facebook and Instagram in 2019

Sean O'Neill, Skift

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

4 weeks ago

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research

Why Marketing Technology Is Critical to Brands’ Competitive Edge: Skift Research

James O'Brien, Skift Research

Many recognize the importance of marketing technology, but organizations still struggle with how to implement these technologies the right way and to find the right talent to lead their initiatives.

2 months ago

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Four Lessons in Loyalty From Other Industries for Travel Marketers

Four Lessons in Loyalty From Other Industries for Travel Marketers

Relay42 + Skift

Travel brands must expand their customer retention strategies to go beyond points and rewards systems. Driving long-term loyalty requires rethinking every aspect of the customer journey.

3 months ago

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How Travel Marketers Can Make the Most of Global Cultural Events

How Travel Marketers Can Make the Most of Global Cultural Events

Koddi + Skift

Global events can cause huge spikes in hotel bookings. To make the most of the next World Cup or Coachella, travel advertisers must cultivate their attention to detail and learn to plan for predictable trends.

5 months ago

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How Today’s Top Travel Marketers Think About Customer Engagement

How Today’s Top Travel Marketers Think About Customer Engagement

Oath + Skift

Travel brands face new challenges as consumer demands change, the role of technology grows and the landscape becomes increasingly crowded. Top marketers in travel recently gathered to talk about the approaches they’re taking to meet these challenges.

1 year ago

Skift Podcast: What Keeps Travel CMOs up at Night

Skift Podcast: What Keeps Travel CMOs up at Night

Hannah Sampson, Skift

Marketers need to cut through clutter to deliver messages that resonate with the right audience — but do it in a way that doesn't ring false to consumers who crave authenticity.

3 years ago

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Free Report: A Roadmap to Traveler Attribution

Free Report: A Roadmap to Traveler Attribution

Expedia Media Solutions + Skift

With a seemingly endless array of options for consumers to book their travel, it's important to understand attribution and what influences consumers decisions. Download Expedia's Traveler Attribution Study to learn more!

3 years ago