Articles tagged “travel marketing”

Generative AI platforms now shape travel shortlists at the inspiration stage. With 94% of hotels invisible in AI search results, only a narrow set makes it into consideration. Brands not present in the media sources informing these tools risk being filtered out before booking even begins.

Travel marketing is entering a new phase as AI and shifting discovery habits reshape how brands connect with travelers. Based on insights from 10 industry leaders, this report explores how marketing is becoming more dynamic, more connected, and more dependent on relevance, trust, and real-time value.

In this video interview, Hannah Bennett, head of travel at TikTok UK, discusses highlights from TikTok’s latest research exploring how traveler behavior is evolving and what these shifts mean for travel marketers looking to connect with audiences across the full funnel.

Advertisers on Meta are facing rising CPMs and diminishing returns, but travel brands don’t need to watch their ad spend evaporate. Wunderkind’s latest guide reveals how brands can reduce Meta ad waste, improve targeting, and boost ROI through more efficient identification.

At Skift Global Forum 2025, travel leaders explored how AI is reshaping traveler behavior, forecasting, and marketing strategy, and why human insight remains travel’s greatest advantage.

A TikTok ban would have disrupted travel marketing to millions of U.S. users.

Experience Abu Dhabi is taking a fresh look at its approach to family travel marketing by giving children a voice in shaping messaging and experiences. The result is a global campaign with content that feels personal and relevant across markets.

As AI reshapes the travel marketing landscape, brands must rethink their approach to content strategy. A new report from Curacity reveals how marketers can shift from passive awareness-building to active, measurable demand creation through targeted storytelling and strategic distribution.

As destinations navigate growing competition, real-time movement data is becoming essential to inform smarter marketing, planning, and resource allocation. In this talk, Zartico’s chief innovation officer and co-founder, along with its chief operating officer, discuss how AI-powered behavioral insights can close costly data gaps across the visitor journey.

On today’s pod we look at Marriott’s cheaper room push, Apple’s new tools for travelers, and Google’s rapidly changing marketing landscape.