Hotel Marketers Shouldn’t Panic About Economic Uncertainty
Skift Take
The incoming CEO of MMGY Global, a travel marketing agency, is advising hotel clients not to let their marketing get whipsawed by every fluctuating news headline.
Early Check-In
Editor’s Note: Skift Senior Hospitality Editor Sean O’Neill brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry.Smart marketing is an underlooked component of hotel development.
When investors are pitched on hotel brands to buy, they often look at a brand's marketing savvy as a key factor.After a hotel is developed, operators enlist marketing agencies to help with the launch.One of the largest and apparently fastest-growing travel marketing agencies is MMGY Global. To tap its insight, I spoke with Katie Briscoe, its president and incoming CEO.
MMGY Global, based in Kansas City, Missouri, has "400 plus" employees in its offices worldwide across nine brands. "We're working on three acquisitions that would take us well beyond 550 [employees]," Briscoe said.To be clear, MMGY offers marketing and research help to all travel companies, not just hotels. But hotels are a key customer base.MMGY Global's client roster has included Wyndham Hotels & Resorts, Choice Hotels and Resorts, Karisma Hotels & Resorts, Laming
