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Articles tagged “travel marketing”

Airlines

Turkish Airlines Super Bowl Ad Connects With Deep Travel Emotions

So many Super Bowl ads strive for this level of emotion, to tap into deeply felt, pent-up or even repressed sentiments during a certain moment in history. The Turkish Airlines ad, getting aired during the tumult of a pandemic, will connect with people, and is so on point for the airline.

Dennis Schaal | 2 years ago

Turkish Airlines Super Bowl Ad Connects With Deep Travel Emotions

Online Travel

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world faced an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Haixia Wang | 3 years ago

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research
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Media and PR

5 Ways Travel Brands Can Inspire Discovery and Capture Demand Now

Consumer behavior is likely to remain in flux post-pandemic, so travel brands must adapt their advertising strategies to prepare for an unprecedented purchase journey and connect with travelers in new ways.

Facebook + Skift | 3 years ago

5 Ways Travel Brands Can Inspire Discovery and Capture Demand Now
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Online Travel

New Webinar: Industry Executives Debate the Future of Travel Retailing

Join Travelport alongside industry leaders for a live webinar that’s set to guide and inspire the travel retail sector as it unpacks existing challenges and future opportunities.

Travelport + Skift | 3 years ago

New Webinar: Industry Executives Debate the Future of Travel Retailing
Free Read

Hotels

Accor Doubles Down on the Leisure Segment With Its New ‘Unveil the World’ Global Campaign

With a big bet on pent-up demand and an expected increase in leisure travel, Accor is doubling down on holidaymakers this summer and beyond, with loyalty offerings leading the way.

Accor Group + Skift | 3 years ago

Accor Doubles Down on the Leisure Segment With Its New ‘Unveil the World’ Global Campaign
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Online Travel

4 Data-First Imperatives to Guide Travel Brands’ Recovery

There’s one thing we know for sure: Travel will be back in 2021. But it won’t look the same. For travel brands, actionable data from hyper-targeted customer listening will be the key to regain and earn trust, win market share, and ultimately succeed in a post-Covid world.

Publicis Sapient + Skift | 3 years ago

4 Data-First Imperatives to Guide Travel Brands’ Recovery

Online Travel

5 Human-Centric Digital Strategies for Travel Marketers to Thrive in 2021

In today’s era of accelerated digital transformation, travel brands need to approach the consumer journey with a more nimble mindset. Companies that can bring people-inspired digital business solutions to the table stand a good chance of thriving post-recovery.

Skift | 3 years ago

5 Human-Centric Digital Strategies for Travel Marketers to Thrive in 2021

Online Travel

How Apple’s New Privacy Effort Will Impact Travel Marketing

Privacy efforts will keep chipping away at old school digital advertising practices. Travel marketers need to persuade more consumers to consent to share their data directly. They should consider new ideas, like creating media networks and data co-ops, to help.

Sean O'Neill, Skift | 4 years ago

How Apple’s New Privacy Effort Will Impact Travel Marketing

Media and PR

Hotel Marketers Prepare for the Death of Tracking Cookies

You know that hotel ad that appears on every site as you surf the internet? Well, the underlying tech behind it, called the cookie, isn't long for this world. Neither is the mobile identifier on cell phones that some advertisers also use for tracking. So what's a hotel marketer to do?

Sean O'Neill, Skift | 4 years ago

Hotel Marketers Prepare for the Death of Tracking Cookies
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Online Travel

5 Ways to Successfully Pivot Travel Marketing During Covid-19

In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound.

SkiftX + Skift | 4 years ago

5 Ways to Successfully Pivot Travel Marketing During Covid-19