Skift Take

We surveyed the industry to uncover the most successful storytelling strategies, and how destination marketing organizations are positioning themselves in 2020. Here’s what we learned.

This sponsored content was created in collaboration with a Skift partner.

Great stories move us. They have the power to tap into our emotions and inspire a sense of wanderlust. Stories have the potential to take us from the glow of our various screens to places across the world. But what makes a story great? And how can Destination Marketing Organizations (DMOs) tell stories that move people? We wanted to find out.

SkiftX and BrandUSA surveyed over 400 storytellers and creators, and interviewed numerous industry leaders to discover how destinations are using storytelling to inspire travel. We asked them about strategy, campaign goals, content distribution, and what’s top of mind for 2020.

Get the Guide to Telling Great Stories.


This content was created collaboratively by Brand USA and Skift’s branded content studio, SkiftX.

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Tags: brand usa, Destination, destination marketing organizations, DMO, infographic, survey, survey data

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