Articles tagged “survey”

In its third year, Skift Research’s U.S. Affluent Traveler Survey provides necessary insight for travel industry insiders by revealing the particularities of this lucrative target market.

The spending power of U.S. affluent travelers makes them an attractive target market. In this report, we look at how their attitudes, behaviors, and values have changed over time, and how they vary based on income level, age, and whether or not they have children.

In its third year, Skift Research’s U.S. Experiential Traveler Survey shows us how the modern American traveler has changed and remained constant, revealing important information for travel industry insiders looking to appeal to this market.

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

Given their huge spending power, it’s no wonder affluent Americans are an attractive and strategic segment for travel brands to target. Our U.S. Affluent Traveler Survey 2018 reveals key insights into their travel behaviors, attitudes, and preferences, while further segmentation paints a more nuanced picture of this diverse and lucrative group.

The data collected from our second annual Experiential Traveler Survey presents a deep dive into the mindset of the modern traveler. We dig into their values, attitudes, travel behavior, and more.