Articles tagged “spirit airlines”

We've always thought that yellow and black should be associated with trusted brands that ooze quality.

Online travel and airline CEOs love it when their companies' advertisements go viral, and they can only pour ice water over their heads, dry off, and admire how the ALS Association has crowd-funded its cause.

With only a minority of passengers purchasing Wi-Fi on most airlines, Spirit Airlines realizes it can make more money doing without the Wi-Fi and the fees it would charge if the airline offered it.

CheapOair has created a niche as a go-to place for airlines such as US Airways, American and now Spirit to accelerate the distribution of their ancillary services, but in the Spirit case, at least, travelers aren't getting a bargain when compared with booking on Spirit.com.

Spirit set out to clear the air on exactly what it offers and why and it does so in the airline's own unique style. But a clever Vimeo video and landing page won't be enough to quickly change American flyers' perception of their flights.

Spirit Airlines' image continues to suffer despite its packed planes and the executives are admitting for the first time that there's a benefit in educating flyers about the pros (and cons) of its fare structure.

Despite the disruptive weather, it was a strong first quarter for U.S. airlines -- even the ones everybody complains about. That is if your name isn't spelled U-N-I-T-E-D.

Spirit Airlines' all-encompassing inflight advertising program is totally in keeping with the airline's culture. Whether it is charging passengers myriad fees or offering advertisers the chance to place their logos on everything from flight attendants' aprons to window panels, no revenue opportunity is ignored.

All things must pass, but Spirit Airlines looks fairly unstoppable for now. Travelers who know how to play the game can take advantage of Spirit's low fares to get to their vacation destination, a little more rumpled perhaps, but carrying a heavier wallet or purse.