When fuel was expensive, Spirit was one of the industry's top performers. But cheaper oil has not been helpful to the carrier, so now it must get smarter.
Spirit wants to be better, but it doesn't want to be better so much that it cuts into profitability.
Frontier and Spirit are finally joining the TSA's precheck program, which is good news for travelers who don't want to wait in long security lines.
Delta, American, and United are likely overconfident about consumers' ability to distinguish between the dirt-cheap, no-frills fare they are paying today and the higher fare they paid last time. Passengers are just as likely to forget that they chose to pay for worse service.
We've been saying this for ages: Airline fares are cheaper than ever, but airlines are doing a bad job communicating why. Spirit's challenges — even after trying to make its benefits clear — demonstrate the distance between expectation and delivery.
Facing challenges from legacy carriers that have debuted their own versions of low-cost fares, Spirit is looking at other ways to build its business and looking to smaller cities is one of them.
Expect United and American to follow Delta's lead by creating Spirit Air-like fares of their own.
The legal scope of Ben Baldanza's non-compete agreement working for a foreign airline is unclear, but the competitive implications of this appointment for WOW in the North American market is massive, and it seems that Mogensen could be setting up to take his airline public in the U.S.
Ideaworks believes that web design which makes it easier for consumers to know about and purchase a la carte ancillary products is essential to encouraging these sales. Call it hate-selling with a human face.