Esha Dey, Bloomberg
This month several U.S. airlines, most prominently Spirit, have enjoyed stock market gains. But carriers will have to pass successfully through a recession before most investors will be persuaded that airlines have become profitable for good and have tamed their instincts to fight price wars.
2 weeks ago
Brian Sumers, Skift
It was not clear three years ago whether Spirit could make it long term. It ran a shoddy operation, and it had alienated many of its customers. But Spirit is back, and it's making good returns for shareholders.
1 month ago
Sean O'Neill, Skift
Spirit Airlines increasingly aims to prove it is possible to be cheap and loved.
5 months ago
Eliza Haverstock, Bloomberg
What a change from this time a year ago, when U.S. budget carrier Spirit Airlines’ shares stalled out amid social media postings of passenger fights after flight cancellations at Florida's Fort Lauderdale-Hollywood International Airport.
5 months ago
Brian Sumers, Skift
Travelers love to hate Spirit Airlines, and considering the way the carrier treated its customers for about a decade, that makes sense. But come next year, Spirit will offer a decent experience to its passengers. Will that help it attract more flyers?
7 months ago
Mary Schlangenstein, Bloomberg
Under previous management, Spirit Airlines only wanted the largest single-aisle aircraft, as it flew almost exclusively between the biggest U.S. markets. Now Spirit is looking at other route options, and it may want smaller aircraft. That makes sense.
8 months ago
Brian Sumers, Skift
If you're an investor, it's not clear Spirit's model is the right one. But if you're a passenger, you should love the airline, even if you never fly it. Spirit is responsible for many of the U.S. fare wars we've seen in recent years.
10 months ago
Brian Sumers, Skift
The last time Spirit Airlines replaced its CEO, it bungled the public messaging. It's not letting that happen this time. Investors are getting more than one year of advance warning.
12 months ago
Justin Bachman, Bloomberg
Usually it costs money for airlines to improve operational performance because to run on-time more often, they must build slack into their schedules and add spare planes. That means the airline doesn't operate as efficiently as possible. But being late became too expensive for Spirit.
12 months ago
Associated Press
Airlines have learned their lesson after getting slammed following the violent incident on a United flight earlier this year. Whether this lasts is anyone's guess.
1 year ago
Justin Bachman , Bloomberg
More than perhaps any airline, Spirit is responsible for cheap fares offered not only by discount carriers, but also by legacy airlines, who are compelled to match prices. Deal-seeking customers should hope Spirit continues to grow quickly.
1 year ago
Justin Bachman and Mary Schlangenstein, Bloomberg
So much for "price discipline." United may lose money before Spirit loses money but big airlines may be better-situated to deal with the hit. At any rate, the battle is great news for consumers.
1 year ago