Spirit Airlines Joins Southwest and Frontier on the Rebranding Bandwagon


Skift Take

We've always thought that yellow and black should be associated with trusted brands that ooze quality.

If you're a low-cost airline in the United States and you haven't rolled out a new paint job in the last eight days, then you're in the minority. Today Spirit Airlines joined Southwest Airlines and Frontier by revealing a new look for its aircraft. Spir