Spirit Air Strips Actors Bare to Make a Point About Its Fees
Photo Credit: A graphic from Spirit Airlines' new ad campaign. Spirit Airlines
Skift Take
Spirit set out to clear the air on exactly what it offers and why and it does so in the airline's own unique style. But a clever Vimeo video and landing page won't be enough to quickly change American flyers' perception of their flights.
When Spirit Airlines' CEO Ben Baldanza talked about plans to educate flyers on how their fees and fares work, we said we couldn't wait to see what the previously provocative airline created.
Now we know and it's a mix of nudity, rhymes, and antler-wearing hippies.
The ultra low-cost carrier today rolled out a new logo, website, and video campaign all aimed at
