Articles tagged “social media”

SkiftSocial, our first data dashboard, is a window that allows the travel industry to discover the latest patterns and trends in the new social-driven world.

Facebook already made life difficult for social travel startups, but its latest move into local discovery will run into the same problem as its wannabe competitors did: The functionality is limited by the quality and tastes of your social graph.

The room-booking site has made recent efforts to boost its local wisdom with products featuring neighborhood best of lists and tips from residents and Airbnb users. Localmind's integration may help it improve the type of advice it can offer.

There are multiple travel apps that attempt to integrate social media and destination content, but tourism boards are in a better position to leverage the tools given their established authority and influence -- and relatively deep pockets.

Airlines have been among the most progressive of industries when it comes to embracing social media, mainly because that's the biggest venue for passengers to gripe about them. Lot more needs to be done beyond informational and reactive ways of working in social.

It can be difficult enough for airlines to manage their brand internally, but even more perplexing when faced with outside spammers whose fraud promotions serve no apparent purpose.

The sharing capabilities can be pushed to Facebook and Instagram making the city guides a comprehensive travel app -- even if TripAdvisor isn’t your social network of choice.

SpringHill Suites’ attempt to engage business travelers by chronicling the city art surrounding its hotels is just one of the ways the chain has leveraged art to connect with customers.

All Twitter users end up with some fake followers so the numbers don't really matter as long as customer service reps continue to interact with their real followers that actually want help.

Airlines' mistakes are immediately broadcasted on Twitter and Facebook, but they have a shot at turning disgruntled passengers into dedicated fliers by offering a quick solution in a friendly tone.