Skift Take

SpringHill Suites’ attempt to engage business travelers by chronicling the city art surrounding its hotels is just one of the ways the chain has leveraged art to connect with customers.

A lodging chain whose customers are often on the road is sending a travel photographer and blogger out for a promotion devoted to the search for art across America.

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A photographer is blogging his way through the 10 cities with SpringHill Suites. Photo by Huiping Ho.

The chain is SpringHill Suites by Marriott, part of Marriott International, and the road trip is being undertaken by Ken Kaminesky, who began in August what SpringHill Suites is calling Art on the Road: 10 Cities, 10 Explorations.

 

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Tags: arts & culture, marriott, social media

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