Articles tagged “social media”

Lonely Planet has built a dedicated, engaged audience around the world by mixing big brand initiatives and projects tailed at specific audiences.

WIthout official ties to the government, the grassroots campaign could fizzle out as quickly as it exploded; or the spontaneity of the organic movement could be exactly what keeps it alive to accomplish its goal.

"Our job at Tourism Australia is as creator, co-creator, curator and syndicator of this content." That's surely nirvana-level social media marketer talk right there.

Many travel companies are removing Facebook booking apps after discovering that a conversational soft-sell in social media often is more effective than in-your-face reservations apps.

Although the Internet does spread the word on quaint B&Bs, chains like the Four Seasons and Marriott forever have the advantage of holding enough resources to experiment online, and the experience to avoid hucksters selling 360 photo galleries and other dubious digital features.

This report shows that the gap is widening between the digitally savvy hotels with lots of resources, and independent hotels -- especially those that are privately held

Facebook's success with Graph Search depends entirely upon users' willingness to share as much as they currently do, and then some. Whether or not that will continue to be the case is still to be determined.

Abu Dhabi is a perfect case study of the benefits, and frankly the necessity, of taking outdated tourism information into today’s global digital content world, one that the industry is slowing adapting to.

American's social media team has accomplished something impressive by making the airline look good despite the challenges the airline faces both from within and without.