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Media and PR
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Joyce Manalo, Skift | 10 years ago
Hotels
It's less about turning every click into a booking and more about raising awareness and defining Four Seasons as "the" hospitality brand for travelers that identify with a certain kind of lifestyle.
Samantha Shankman, Skift | 10 years ago
Ground Transport
Hailo and Uber saw an easy opportunity to pick up new riders during the strike. Neither of them tweeted if they were involved in surge pricing, though.
Online Travel
We are adding a whole new view into social metrics on travel brands. Sign up for a free trial to check out all the goodness.
Dan Nguyen, Skift | 10 years ago
It seems like Yahoo could do so much more with it given the fact that Yahoo puts almost nothing into marketing the site and yet it is one of the larger sites in the global travel industry.
Dennis Schaal, Skift | 10 years ago
Announcements
Rafat Ali, Skift | 10 years ago
Pure Michigan's combination of prepared content calendars and diligent real-time engagement is the powerful recipe that led it become one of the most talked about destinations on social media today.
Interestingly, when you look at the best performing travel brands on social media as measured by Skift Score, none of the top 20 use Hootsuite for the majority of their activity.
Jason Clampet, Skift | 10 years ago
The dashboard for the smart travel marketer, understand and win in social media in travel, drive users to the conversion funnel. That's what SkiftIQ is built on.
Facebook changed the way that airlines connect with current and future customers. Turkish Airlines' success with country-specific pages suggests there's little limit to how personal brands can get with their followers.
