Get ready for two months of holiday-themed ads as travel companies around the world compete for workers’ precious vacation time.

This week’s roundup of travel ads shows Delta’s new safety video, why Hyatt Place is some guests’ perfect match, and Eurostar’s cool new campaign. It also takes viewers on an Australian road trip, and to the spooky village of Sleepy Hollow.



Delta‘s festive new in-flight safety video will be tough to beat this holiday season (bring it on, Air New Zealand). The video starts with the standard flight attendant, but the seasonal characters appear one by one in the seats around him.

A woman unplugs her Christmas lights, Santa helps an elf with his oxygen mask, and the gingerbread man uses Delta’s in-flight Wi-Fi to search for a new gingerbread house on Trulia. However, the video is not truly complete until Alex Trebek correctly names eggnog as a popular holiday treat.

Hyatt spins the original tale of Goldilocks to highlight the problems of frequent traveler Gold E. Locks. Locks always finds hotels that are either too modern or too old-fashioned, too big or too small. When he finally arrives at a Hyatt Place where a friendly employee hands him a room key and an apple, he knows that he’s found the hotel that’s just right.

Cheesy? Yes. Will it still make you smile? We think so.

Eurostar‘s new campaign inspires travelers to take a quick trip to Paris or London. It aims to show the quirky, colorful, real sides of these cities while teasing viewers with the possibilities that arise on the road. The personalities of the cities are the real stars in this well-done campaign.

The real-life town of Sleepy Hollow in upstate New York is hoping to tap into the legend of the headless horseman and a new television series on Fox to attract visitors this fall. The video has two goals: To attract visitors for Halloween with spooky characters walking around the time and attract visitors throughout the year with actors that claim there’s more to the town than ghouls.

Tourism Australia takes viewers on a gorgeous isolated road trip through some of the continent’s more beautiful landscapes in this new video ad. The ad suggests that tourists can have more freedom and richer experiences by taking their trip, literally, into their own hands.


The Daily Newsletter

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Tags: australia, delta air lines, eurostar, marketing, skiftadsweek

Photo credit: A troupe of holiday characters stay in Delta's new safety in-flight video. Delta Air Lines

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