Locals Are an Untapped Market for Tours and Activities Companies
Photo Credit: A sightseeing bus in Lisbon, Portugal. Flickr / Pedro Ribeiro Simões
Skift Take
Taking advantage of locals to improve the frequency of use for travel services is simply smart. Why more companies don't do this is beyond us.
Last month we released a report in the Skift Trends series, Future of Tours and Activities Tech and Marketing.
Below is an extract. Get the full report here to get ahead of this trend.
Tours are traditionally thought of as any activity for travelers visiting a destination from elsewhere. But as a number of tour industry executives are realizing, there’s an equally large opportunity to cater to in-destination residents as well.
"I think the tours and activities market is actually many multiple is larger than anybody realizes," says T.J. Sassani, CEO of tours and activities company Zozi
