The Messaging Platforms Travel Brands Need to Know
Photo Credit: Facebook's Messenger app. Flickr / Karlis Dambrans
Skift Take
Messaging positions travel suppliers to address queries on a real-time basis and nearly instantaneously, and it gives travel operations the opportunity to coordinate on-site efforts in new and powerful ways.
Earlier this month we launched a new report in our Skift Trends Reports service, The Future of Messaging, Part 1.
Below is an extract. Get the full report here to get ahead of this trend.
While the push is on to capture messaging audiences, there are two significant global players among the platforms currently succeeding at that drive, and Facebook owns both of them. Between the company’s WhatsApp platform and Messenger, the social network is poised to command a wide segment o
