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Articles tagged “personalization”

Online Travel

Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead.

Skift | 5 years ago

Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience
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Airlines

Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry

Airline employees, in spite of being the first point of contact for most airline passengers, often don’t have access to the right data at the right time. Empowering them with the appropriate tools is imperative for driving real personalization and loyalty in the future.

IBM + Skift | 5 years ago

Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry
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Airlines

How Connected Employees Can Enhance Customer Experiences in Real Time

Digitizing, streamlining, and simplifying how employees communicate and collaborate is essential to truly empowering firstline workers to deliver results. Providing them with the right tools is key.

Microsoft + Skift | 5 years ago

How Connected Employees Can Enhance Customer Experiences in Real Time

Online Travel

6 Big Travel Takeaways From Skift Tech Forum

The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of the bottle. But the best way to use it will trigger an intense debate and much soul-searching.

Dennis Schaal and Sean O'Neill, Skift | 5 years ago

6 Big Travel Takeaways From Skift Tech Forum

Hotels

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start.

Wouter Geerts, Skift Research | 5 years ago

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

Hotels

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Let’s place loyalty programs into a larger realm of technology that can improve and increase guest engagement and personalization. All these tools working in parallel can help achieve a truly loyal guest.

Wouter Geerts, Skift Research | 5 years ago

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research
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Hotels

How Advanced Tech is Helping Hotels Humanize the Guest Experience

The use of technology in hospitality must go beyond improving consumer-facing products and digital experiences. Its true potential will be realized when hotel staff are empowered with the right insights at the right time so that they can transform guest experiences.

Salesforce + Skift | 5 years ago

How Advanced Tech is Helping Hotels Humanize the Guest Experience

Online Travel

Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing

Artificial intelligence was a hot topic at this year’s Skift Forum Europe in London. In this video recap from the event, we learn more about how Tinyclues is helping travel brands like Thomas Cook use AI to deliver more personalized shopping and buying experiences to customers at scale.

Skift | 5 years ago

Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing
Free Read

Online Travel

Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands

Machine learning is revolutionizing the travel industry, where it has the potential to transform company activity related to marketing, customer service, e-commerce, and much more. In our recent webinar, we discuss how industry executives can make use of this powerful new tool.

Epsilon + Skift | 5 years ago

Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands

Hotels

Peninsula’s Personalization Plans Include Reducing Size of Hotels

Think Peninsula Hotels and what comes to mind is white-glove, green-Rolls Royce, and red-carpet treatment. Think again: This is one of the meanest machines in luxury hotel technology. It only gets meaner — and leaner — as ultra high-end guests become more uncharitable when their individual needs aren’t met.

Raini Hamdi, Skift | 5 years ago

Peninsula’s Personalization Plans Include Reducing Size of Hotels