Articles tagged “personalization”

Travel marketing is getting infinitely more complex as brands try and stay top of mind. Loyalty programs focused on lifestyle are becoming more common, which require an intimate understanding of individual customers.

Tailbox is the latest generative AI startup in travel to raise venture capital, this time with a future vision to provide travelers with a personal digital tour guide.

Advanced AI is expected to allow travel companies to provide a higher level of personalization than ever, and there's big value in that. 

Strides in artificial intelligence will enable Hilton and many others to enhance and speed up personalization efforts. You ain't seen nothing yet.

Google advises "we never sell your personal information." But it should add the following disclaimer: But we make an almost unfathomable amount of money from it.

Personalization efforts in the travel industry can be way off track. Tripadvisor is supplementing those efforts in a direct way — asking potential customers what they are looking for.

Whatever you call it — travel insurance, fintech, trip protection, peace of mind — the past several years have shown travelers the importance of having a safety net. That shift has led to new opportunities for travel brands to use insurance products to improve their technology, increase loyalty, build lifetime customer value, and drive revenue.

At an invite-only session from Skift Global Forum 2022, Holly Aresty, deputy chief commercial officer at Rokt, and Wouter Geerts, director of research at Skift, led a roundtable discussion about how changing customer expectations are reshaping ecommerce transactions and redefining the concept of brand loyalty.

In this brand talk from Skift Global Forum 2022, we hear from Joseph Rajadurai, vice president and general manager of travel and hospitality at Cognizant, and Jin Ivacic, vice president of global talent acquisition at Hyatt, on how the travel industry can address changing expectations from both employees and customers in today’s dynamic environment.

Personalization is a buzzy word on many hoteliers' lips. But only a handful of operators, brands, and agencies, such as Rosewood, Virgin, The Nines, and Muzéo, seem to be truly learning how to deliver individualized service.