Articles tagged “personalization”

“The Power of Performance Marketing in 2024” provides actionable insights for travel brands looking to build more effective customer data strategies that leverage AI, helping them earn more direct bookings and grow revenue.

In this video interview, Jason Perocho, vice president of product marketing at Amperity, discussed highlights from a new research report that explores how generative AI can help travel and hospitality companies put their customer data to its highest and best use, enabling them to earn loyalty in the new era of travel.

Travel marketing is getting infinitely more complex as brands try and stay top of mind. Loyalty programs focused on lifestyle are becoming more common, which require an intimate understanding of individual customers.

Tailbox is the latest generative AI startup in travel to raise venture capital, this time with a future vision to provide travelers with a personal digital tour guide.

Advanced AI is expected to allow travel companies to provide a higher level of personalization than ever, and there's big value in that. 

Strides in artificial intelligence will enable Hilton and many others to enhance and speed up personalization efforts. You ain't seen nothing yet.

Google advises "we never sell your personal information." But it should add the following disclaimer: But we make an almost unfathomable amount of money from it.

Personalization efforts in the travel industry can be way off track. Tripadvisor is supplementing those efforts in a direct way — asking potential customers what they are looking for.

Whatever you call it — travel insurance, fintech, trip protection, peace of mind — the past several years have shown travelers the importance of having a safety net. That shift has led to new opportunities for travel brands to use insurance products to improve their technology, increase loyalty, build lifetime customer value, and drive revenue.

At an invite-only session from Skift Global Forum 2022, Holly Aresty, deputy chief commercial officer at Rokt, and Wouter Geerts, director of research at Skift, led a roundtable discussion about how changing customer expectations are reshaping ecommerce transactions and redefining the concept of brand loyalty.