Articles tagged “personalization”

In this recent webinar, Amperity, Amadeus and Microsoft explored how travel brands can use customer data from all sources — not just rewards or loyalty — to differentiate, retain, and energize their customer base through positive, immersive digital experiences.

Frequent stays and in-person interactions have long been the standard building blocks for traditional loyalty programs. As travel experiences blend with the digital, contactless world, hotel brands must sharpen their abilities to gather first-party, personalized data from customers throughout the journey.

5G is set to help reshape the travel and hospitality industry, equipping businesses and consumers with the fastest and most responsive digital connectivity that will impact both guest engagement and hotel operations.

How are airlines preparing to address the needs of the changed passenger and disrupted operating environment as the world emerges from the Covid-19 crisis? Expect to see strategies for personalized value, more choices, and greater airline control, as airlines move forward on their unique journey back to profitability.

Familiar themes such as personalization, loyalty, omni-channel, and end-to-end experiences are still front of mind for travelers as the recovery begins, albeit with a refreshed focus. Access to real-time, accurate, and first-hand data needed to satisfy these demands — and others — is even more foundational for any travel or hospitality company post-Covid-19 than it was before.

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.

Airlines can unlock the opportunity for incremental revenue and the experiences their travelers expect with new retailing technology that can help power personalized offer creation and distribution.

The Covid-19 pandemic has shown that travel brands need to rethink consumer trust and loyalty to adapt to the new normal and truly deliver the personalized experiences that today’s customers expect. The stakes are higher than ever.

What does personalization mean in 2020, and what does it look like in a world where customers are becoming increasingly protective of their data? In this webinar, we'll dive into what intelligent advertising and marketing campaigns can accomplish.

It’s never been more critical for brands in the travel industry to understand their customers’ online habits. But getting a clear picture of these habits is difficult. In this webinar, Skift was joined by experts from Epsilon to discuss the growing potential of identity resolution to help solve this dilemma.