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Articles tagged “personalization”

Business Travel

American Express GBT Reports No Major Indigestion After 2 Big Acquisitions

It's one thing to buy a competitor, and another to successfully integrate its systems. American Express Global Business Travel has had to do it twice in recent years, and the company says the new tools have been a big boost.

Andrew Sheivachman, Skift | 5 years ago

American Express GBT Reports No Major Indigestion After 2 Big Acquisitions
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Online Travel

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Our Skift Webinar, “Everything Is Converging in Hospitality: Is Personalization the Answer for Travel Marketers?” takes a closer look at one of the trends defining travel in 2019. Register to view the recording.

Sojern + Skift | 5 years ago

Skift Megatrends Webinar: Everything Is Converging in Hospitality

Airlines

How Smart Are Airlines With Upselling?

We're often told that travel brands will soon know what we want to buy before we do. But few airlines are anywhere near that level.

Brian Sumers, Skift | 5 years ago

How Smart Are Airlines With Upselling?
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Online Travel

How to Win at Travel Marketing in the Age of Google and Expedia

It’s tough for travel brands to compete against the Googles, Bookings, and Expedias of the industry. Integrating deep learning technology into existing marketing solutions can allow brands to make the most of their first-party data to better understand the patterns of their customers and make smarter, action-oriented decisions.

Tinyclues + Skift | 5 years ago

How to Win at Travel Marketing in the Age of Google and Expedia
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Online Travel

Personalization in Travel Marketing: Moving Beyond the Buzzword

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It’s time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

Sojern + Skift | 5 years ago

Personalization in Travel Marketing: Moving Beyond the Buzzword
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Online Travel

How Travel Brands Can Take Control of Customers’ Travel Booking Experience

Nearly every travel brand knows that direct bookings offer a powerful opportunity to take control of their relationship with customers. But knowing how to make it happen can be challenging. The emerging set of best practices below offers a road map to move from idea to action.

Switchfly + Skift | 5 years ago

How Travel Brands Can Take Control of Customers’ Travel Booking Experience
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Online Travel

Skift Global Forum Recap: Taking Traveler Personalization to the Next Level

Personalization is already a critical component of today’s travel industry business strategy. But as we learned from this Skift Global Forum panel, the industry now needs to evolve beyond personalization to embrace “hyper-relevance,” a practice where companies use customer insights to better serve the constantly changing needs of travelers.

SkiftX + Skift | 5 years ago

Skift Global Forum Recap: Taking Traveler Personalization to the Next Level

Meetings

Cost Cutting Could Lead to Big Changes for Meetings in 2019

Planners have to get creative as both expectations and costs are set to increase in 2019. Technology can only do so much and event design will shift to reflect the financial priorities of organizations holding events.

Andrew Sheivachman, Skift | 5 years ago

Cost Cutting Could Lead to Big Changes for Meetings in 2019
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Online Travel

Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

During a recent webinar, we examined the winning strategies travel brands can use to succeed in this new era of omnichannel marketing and deliver personalized experiences to consumers in an environment where consistency, relevancy, and privacy are more important than ever before.

Epsilon + Skift | 6 years ago

Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

Online Travel

Expedia Brings Voice Bookings, Cancellations and Rewards to Google Assistant

Voice-based search will not only have technology issues to overcome, but in an era when news of data breaches is commonplace, companies such as Expedia will have to address the personalization and privacy issues as well.

Dennis Schaal, Skift | 6 years ago

Expedia Brings Voice Bookings, Cancellations and Rewards to Google Assistant