Articles tagged “personalization”

A new trend report offers actionable strategies to help travel brands do more than increase membership numbers, empowering them to create differentiated programs that will inspire lifetime loyal customers.

Airline revenue management is undergoing a significant transformation powered by AI and machine learning. By forecasting demand and offering personalized pricing, the PROS Willingness-to-Pay (WTP) model can help airlines enhance both revenue and customer satisfaction.

Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? We sat down with Wunderkind's head of travel and ticketing to explore how brands can boost loyalty with contextual identity resolution and unlock the power of first-party data.

A new report explores the changing standards for traveler expectations when it comes to affordability, peace of mind, and customer service — and how can companies deliver on this value proposition.

As a baseball luminary once said, "It ain't over til it's over." Third-party cookies were about to be gone but then they weren't.

Microsoft sees a future where everyone has a personal AI assistant and a digital ID, and travel companies with permission can tap into that data to create personalized experiences.

Very slowly, the New Distribution Capability is enabling online travel agencies to catch up with the services that airlines offer on their own websites.

In this video from Skift India Summit 2024, Jonathan Tong, senior vice president, airlines — Southeast Asia, India Subcontinent and Greater China for Amadeus, spoke about the critical role of data, collaboration, and tech in reshaping today's passenger experiences.

“The Power of Performance Marketing in 2024” provides actionable insights for travel brands looking to build more effective customer data strategies that leverage AI, helping them earn more direct bookings and grow revenue.

In this video interview, Jason Perocho, vice president of product marketing at Amperity, discussed highlights from a new research report that explores how generative AI can help travel and hospitality companies put their customer data to its highest and best use, enabling them to earn loyalty in the new era of travel.