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Articles tagged “personalization”

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Online Travel

Executive Q&A: Why Covid-19 Will Bring a Shift Toward Personalized, Experiential-Based Loyalty Programs

The Covid-19 pandemic has shown that travel brands need to rethink consumer trust and loyalty to adapt to the new normal and truly deliver the personalized experiences that today’s customers expect. The stakes are higher than ever.

Salesforce + Skift | 4 years ago

Executive Q&A: Why Covid-19 Will Bring a Shift Toward Personalized, Experiential-Based Loyalty Programs
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Media and PR

Skift Webinar: Moving Beyond Demographics — Data Drives the Future of Travel Advertising

What does personalization mean in 2020, and what does it look like in a world where customers are becoming increasingly protective of their data? In this webinar, we'll dive into what intelligent advertising and marketing campaigns can accomplish.

Accenture Interactive + Skift | 4 years ago

Skift Webinar: Moving Beyond Demographics — Data Drives the Future of Travel Advertising
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Online Travel

Skift Webinar: Understanding Today’s Traveler — Closing the Industry’s Gap in Customer Knowledge

It’s never been more critical for brands in the travel industry to understand their customers’ online habits. But getting a clear picture of these habits is difficult. In this webinar, Skift was joined by experts from Epsilon to discuss the growing potential of identity resolution to help solve this dilemma.

Epsilon + Skift | 4 years ago

Skift Webinar: Understanding Today’s Traveler — Closing the Industry’s Gap in Customer Knowledge
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Online Travel

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Utilizing data is an integral part of how travel brands can offer a better customer experience. But securing this data, protecting customer privacy, and building trust can be equally essential to supporting both the human experience and the bottom line.

Deloitte + Skift | 4 years ago

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience
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Online Travel

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

Adara + Skift | 4 years ago

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization
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Online Travel

Skift Global Forum 2019 Recap: Why Travel Brands Should Tap Into This New Personalization Technique

At Skift Global Forum 2019, we hosted a session with SheerID on how brands can gain loyal customers with a new form of customer acquisition that uses gated, personalized offers. Download this new eBook to learn how your brand can implement this approach.

SheerID + Skift | 4 years ago

Skift Global Forum 2019 Recap: Why Travel Brands Should Tap Into This New Personalization Technique
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Airlines

Using the Power of Integrated Systems to Drive Next-Level Personalization

Gone are the days when “legacy systems” could explain away a travel brand’s inability to deliver next-level personalization.

Salesforce + Skift | 4 years ago

Using the Power of Integrated Systems to Drive Next-Level Personalization

Hotels

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests.

Skift | 5 years ago

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees
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Airlines

American Airlines Expands Its Luxury Five Star Service Options

Travelers seeking next-level experiences now expect end-to-end service that is designed specifically for their needs. American Airlines realizes this and recently expanded its luxury experiences to include exclusive suite and transportation options.

American Airlines + Skift | 5 years ago

American Airlines Expands Its Luxury Five Star Service Options
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Hotels

Executive Q&A: How Posadas Improved Guest Loyalty Through Major Tech and Marketing Investments

Posadas recently made major investments in its digital marketing and technology platforms to provide a more personalized experience for its customers and a more seamless process for its staff.

Posadas + Skift | 5 years ago

Executive Q&A: How Posadas Improved Guest Loyalty Through Major Tech and Marketing Investments