Articles tagged “personalization”

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Why Personalization Is the Future of Hotel E-Commerce

Why Personalization Is the Future of Hotel E-Commerce

Duetto + Skift

The hotel industry has an opportunity to transform the direct booking process using website personalization. Doing so can help deliver a more efficient and customized booking experience, resulting in better conversion ratios and the opportunity to further cultivate relationships with guests.

3 weeks ago

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The Travel Industry’s Data Dilemma: Turning Insights into Action

The Travel Industry’s Data Dilemma: Turning Insights into Action

Neustar + Skift

High-quality customer data is the fuel powering today’s personalization-driven travel marketing campaigns. Unfortunately, too many companies don’t have enough access to customer data to fully understand customers’ habits and preferences. Thankfully, there is now a growing range of solutions to help fill in the gaps.

4 weeks ago

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Why Context is Key in the New World of Airline Retailing

Why Context is Key in the New World of Airline Retailing

Sabre + Skift

The global distribution system and next-generation retailing solutions will play pivotal roles in helping airlines and agents offer contextual, personalized products that NDC-enabled content presents, allowing them to step confidently into the future of retailing.

4 weeks ago

4 Key Insights on Travel Tech Advances, Personalization, Voice, and Amazon

4 Key Insights on Travel Tech Advances, Personalization, Voice, and Amazon

Sean O'Neill, Skift

What do Amazon's Alexa, personalization, and the tech arms race have in common? They were common refrains overheard this week at our inaugural Skift Tech Forum in Silicon Valley.

1 month ago

Hilton Is Wary of the Risks of Hyper-Personalization

Hilton Is Wary of the Risks of Hyper-Personalization

Sarah Enelow-Snyder, Skift

Hyper-personalization may be all the rage, but so is respecting the customer's data. Hilton wants to be on the right side of that fine line.

1 month ago

Video: Thomas Cook Group CEO on the Slow Evolution of a 177-Year Legacy

Video: Thomas Cook Group CEO on the Slow Evolution of a 177-Year Legacy

Sarah Enelow-Snyder, Skift

The pace of Thomas Cook Group's evolution seems glacial, but that's part of being a legacy and enjoying the associated brand recognition and market share.

1 month ago

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SkiftX Webinar: Delivering Personalization at Scale in Hospitality

SkiftX Webinar: Delivering Personalization at Scale in Hospitality

Cendyn + Skift

This recent SkiftX webinar explores how hotels are able to personalize the end-to-end guest experience with new technology that better understands and delivers on individual customer preferences. Register to access a recording of the webinar.

2 months ago

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Understanding Travel’s Personalization Revolution

Understanding Travel’s Personalization Revolution

Adobe + Skift

Smart personalization is hard to do well in the travel industry. That’s why today’s best-in-class brands start with the fundamentals: gathering the right customer data, building the right technology stack to handle it, and finding the right talent.

3 months ago

Personalized Events Empower Planners and Attendees

Personalized Events Empower Planners and Attendees

Andrew Sheivachman, Skift

Meeting and event planners know they need to do a better job tailoring events to their attendees and providing their sponsors with a stronger idea of how successful their partnership has been. New solutions will make it easier for them to make informed decisions moving forward.

4 months ago

The Poetry of Hospitality Revolves Around Anticipation and Empathy

The Poetry of Hospitality Revolves Around Anticipation and Empathy

Colin Nagy, Skift

While we sometimes focus our adulation in other spheres such as startups and their founders, hoteliers need to be recognized for the hidden creativity that goes into doing their jobs well.

5 months ago

The Ultra-Rich Are Telling Their Travel Agents They Want Extreme Personalization

The Ultra-Rich Are Telling Their Travel Agents They Want Extreme Personalization

Nikki Ekstein, Bloomberg

Most travel agents won't be able to land many one-percenters as clients who can afford these fantastical trips. The good news is it only takes a few per year to make good money off it.

5 months ago

Carriers Want to Get More Personal

Carriers Want to Get More Personal

Brian Sumers, Skift

Sometimes you'll buy a plane ticket and the airline might try to sell you a rental car. Other times, the airline will skip the car but ask if you want premium economy. Why? Carriers are using data to guess what extras you might buy.

6 months ago