personalization

Personalized Events Empower Planners and Attendees

Andrew Sheivachman, Skift

Meeting and event planners know they need to do a better job tailoring events to their attendees and providing their sponsors with a stronger idea of how successful their partnership has been. New solutions will make it easier for them to make informed decisions moving forward.

4 weeks ago

The Poetry of Hospitality Revolves Around Anticipation and Empathy

Colin Nagy, Skift

While we sometimes focus our adulation in other spheres such as startups and their founders, hoteliers need to be recognized for the hidden creativity that goes into doing their jobs well.

2 months ago

The Ultra-Rich Are Telling Their Travel Agents They Want Extreme Personalization

Nikki Ekstein, Bloomberg

Most travel agents won't be able to land many one-percenters as clients who can afford these fantastical trips. The good news is it only takes a few per year to make good money off it.

2 months ago

Carriers Want to Get More Personal

Brian Sumers, Skift

Sometimes you'll buy a plane ticket and the airline might try to sell you a rental car. Other times, the airline will skip the car but ask if you want premium economy. Why? Carriers are using data to guess what extras you might buy.

3 months ago

Expedia CEO Declares Company’s Global Land Grab Is Nearly Over

Dennis Schaal, Skift

Expedia isn't done trying to grow; that would be suicide for any public company. Instead, Expedia argues it can best spur growth by digging in deeper in countries where it already operates rather than expanding its map. The new strategy boils down to a question of priorities, and could change again in coming years.

4 months ago

How Today’s Top Travel Marketers Think About Customer Engagement

Oath + Skift

Travel brands face new challenges as consumer demands change, the role of technology grows and the landscape becomes increasingly crowded. Top marketers in travel recently gathered to talk about the approaches they’re taking to meet these challenges.

5 months ago

Airlines Personalize the Passenger Experience With New Apps and Devices

Justin Bachman, Bloomberg

Like any technology, access to flyers' personal data can be used for good or evil. Airlines need to strike the right balance between personalization and intrusion so enhanced access to flyers' whims doesn't get too creepy.

5 months ago

Skiftx Original

Video: Travelsify and Accenture on Putting the “Personal” Back In Personalization

SkiftX

CEO and Co-Founder of Travelsify and Global Personalization Lead at Accenture Interactive discuss the two-sided coin of personalization: consumer and product.

6 months ago

Do Travel Brands Understand How to Use Customer Data?

Adobe + Epsilon + Skift

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

1 year ago

Webinar Video: Driving Loyalty Through Richer Personalization

Boxever + Skift

Learn how travel marketers are driving loyalty through customer experience and personalization with this video recap of our recent webinar with Boxever!

1 year ago

OpenTable Wants to Own the Entire Dining Experience But Personalization Will Come Later

Dan Peltier, Skift

OpenTable hasn't shown progress with international expansion as fast as its parent company, the Priceline Group, first anticipated. While the Group invests in revamping OpenTable's product, the app update is only available in certain English-speaking markets. It is building up user reviews and will have to get more multilingual to trigger more-robust growth.

2 years ago

12 Airline Trend Predictions for 2016: Which Are Most Likely to Succeed?

Marisa Garcia, Skift

Whether you look at these 2016 predictions from the perspective of a consumer or the perspective of an airline, they are beneficial aims. They are also tall orders. We don’t think airlines can accomplish all of these goals in 2016, but they should make progress. Or they had better get busy starting.