Articles tagged “personalization”

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Airlines

Changing the Game: Inside the New Strategy Redefining Airline Pricing

Airline revenue management is undergoing a significant transformation powered by AI and machine learning. By forecasting demand and offering personalized pricing, the PROS Willingness-to-Pay (WTP) model can help airlines enhance both revenue and customer satisfaction.

Changing the Game: Inside the New Strategy Redefining Airline Pricing
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Online Travel

How Travel Brands Can Drive Bookings From Anonymous Visitors 

Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? We sat down with Wunderkind's head of travel and ticketing to explore how brands can boost loyalty with contextual identity resolution and unlock the power of first-party data.

How Travel Brands Can Drive Bookings From Anonymous Visitors 

Online Travel

In Major Reversal, Google Will Keep Cookie Trackers. What it Means for Travel Marketers

As a baseball luminary once said, "It ain't over til it's over." Third-party cookies were about to be gone but then they weren't.

In Major Reversal, Google Will Keep Cookie Trackers. What it Means for Travel Marketers

Travel Technology

Microsoft Exec Shares Xbox Lessons for Hotel Owners

Microsoft sees a future where everyone has a personal AI assistant and a digital ID, and travel companies with permission can tap into that data to create personalized experiences.

Microsoft Exec Shares Xbox Lessons for Hotel Owners

Online Travel

Expedia Wants New Features With Amadeus NDC Partnership

Very slowly, the New Distribution Capability is enabling online travel agencies to catch up with the services that airlines offer on their own websites.

Expedia Wants New Features With Amadeus NDC Partnership
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Airlines

Skift India Summit Video: Hyper-Personalizing the Air Travel Experience

In this video from Skift India Summit 2024, Jonathan Tong, senior vice president, airlines — Southeast Asia, India Subcontinent and Greater China for Amadeus, spoke about the critical role of data, collaboration, and tech in reshaping today's passenger experiences.

Skift India Summit Video: Hyper-Personalizing the Air Travel Experience
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Travel Technology

How Travel Brands Can Turn Customer Data Into More Direct Bookings

“The Power of Performance Marketing in 2024” provides actionable insights for travel brands looking to build more effective customer data strategies that leverage AI, helping them earn more direct bookings and grow revenue.

How Travel Brands Can Turn Customer Data Into More Direct Bookings
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Online Travel

Video Interview: Rethinking Loyalty in the Age of AI

In this video interview, Jason Perocho, vice president of product marketing at Amperity, discussed highlights from a new research report that explores how generative AI can help travel and hospitality companies put their customer data to its highest and best use, enabling them to earn loyalty in the new era of travel.

Video Interview: Rethinking Loyalty in the Age of AI

Startups

Tailbox Raises $1.5 Million for AI-Based Tour Guide: Startup Funding Roundup

Tailbox is the latest generative AI startup in travel to raise venture capital, this time with a future vision to provide travelers with a personal digital tour guide.

Tailbox Raises $1.5 Million for AI-Based Tour Guide: Startup Funding Roundup

Travel Technology

Amazon Web Services Execs on AI ‘Hyper-Personalization’ in Travel

Advanced AI is expected to allow travel companies to provide a higher level of personalization than ever, and there's big value in that. 

Amazon Web Services Execs on AI ‘Hyper-Personalization’ in Travel