Articles tagged “personalization”

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Do Travel Brands Understand How to Use Customer Data?

Do Travel Brands Understand How to Use Customer Data?

Adobe + Epsilon + Skift

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

3 weeks ago

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Webinar Video: Driving Loyalty Through Richer Personalization

Webinar Video: Driving Loyalty Through Richer Personalization

Boxever + Skift

Learn how travel marketers are driving loyalty through customer experience and personalization with this video recap of our recent webinar with Boxever!

5 months ago

OpenTable Wants to Own the Entire Dining Experience But Personalization Will Come Later

OpenTable Wants to Own the Entire Dining Experience But Personalization Will Come Later

Dan Peltier, Skift

OpenTable hasn't shown progress with international expansion as fast as its parent company, the Priceline Group, first anticipated. While the Group invests in revamping OpenTable's product, the app update is only available in certain English-speaking markets. It is building up user reviews and will have to get more multilingual to trigger more-robust growth.

11 months ago

12 Airline Trend Predictions for 2016: Which Are Most Likely to Succeed?

12 Airline Trend Predictions for 2016: Which Are Most Likely to Succeed?

Marisa Garcia, Skift

Whether you look at these 2016 predictions from the perspective of a consumer or the perspective of an airline, they are beneficial aims. They are also tall orders. We don’t think airlines can accomplish all of these goals in 2016, but they should make progress. Or they had better get busy starting.

1 year ago

What 10 Travel Brand CEOs Said About Personalization in 2015

What 10 Travel Brand CEOs Said About Personalization in 2015

Dan Peltier, Skift

Here are ten quotes from CEOs of the world's largest and most successful hotels, booking sites, airlines and destination marketing organizations on what personalization meant to them this year, how they're working to improve on this front and what their plans are to get even more personal in the years ahead.

1 year ago

Video: Underline Communications’ Principal & Creative Director on “Engaging Travelers with Personalized Messaging”

Video: Underline Communications’ Principal & Creative Director on “Engaging Travelers with Personalized Messaging”

Underline Communications

1 year ago

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How Hotels Can Take ‘Big Data’ Beyond the Buzzword

How Hotels Can Take ‘Big Data’ Beyond the Buzzword

Travel Tripper + Skift

Hotels need to start using the data they're collecting to make smart and personalized marketing decisions in order to stand out from the competition.

1 year ago

The Hotel-Guest Dynamic is Changing

The Hotel-Guest Dynamic is Changing

Skift + Revinate

In the highly competitive hospitality space, hotels are increasingly looking to improve the guest experience pre-, during- and post-stay with data-driven communication solutions aimed at creating and sustaining meaningful relationships with customers. Download this report for FREE!

2 years ago

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How Hotels and Airports Cater to the 21st Century Business Traveler

How Hotels and Airports Cater to the 21st Century Business Traveler

American Express + Skift

The needs of the modern business traveler are changing. As efficiency and healthy living have become top priorities, travel brands would be smart to listen to the evolving desires of road warriors in order to win more business and build better loyalty. Download this trend report for FREE!

2 years ago

Travelers Say That Brands Don’t Know Them Like They Should

Travelers Say That Brands Don’t Know Them Like They Should

Dan Peltier, Skift

Some day, travel brands will know you better than you know yourself and you won't feel violated because of it. Today is just not that day.

2 years ago

Rethinking Hotel Communications for a Multi-Screen World

Rethinking Hotel Communications for a Multi-Screen World

Skift, James O'Brien

Mobility and the ability for brands to react in an anytime-anywhere capacity to traveler’s needs has become a must. Download this FREE report to understand how demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers.

2 years ago

New Free Skift Report: Travel Brands in a Multi-Screen World

New Free Skift Report: Travel Brands in a Multi-Screen World

Rafat Ali

Mobility and the ability for brands to react in an anytime-anywhere capacity to traveler's needs has become a must. Download this report to understand how demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers.

2 years ago