Articles tagged “personalization”

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New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

New Whitepaper Reviews the Travel Industry’s Progress on Data-Driven Personalization

Adara + Skift

This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.

2 months ago

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Skift Global Forum 2019 Recap: Why Travel Brands Should Tap Into This New Personalization Technique

Skift Global Forum 2019 Recap: Why Travel Brands Should Tap Into This New Personalization Technique

SheerID + Skift

At Skift Global Forum 2019, we hosted a session with SheerID on how brands can gain loyal customers with a new form of customer acquisition that uses gated, personalized offers. Download this new eBook to learn how your brand can implement this approach.

3 months ago

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Using the Power of Integrated Systems to Drive Next-Level Personalization

Using the Power of Integrated Systems to Drive Next-Level Personalization

Salesforce + Skift

Gone are the days when “legacy systems” could explain away a travel brand’s inability to deliver next-level personalization.

3 months ago

Skiftx Original
Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

SkiftX

Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests.

4 months ago

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American Airlines Expands Its Luxury Five Star Service Options

American Airlines Expands Its Luxury Five Star Service Options

American Airlines + Skift

Travelers seeking next-level experiences now expect end-to-end service that is designed specifically for their needs. American Airlines realizes this and recently expanded its luxury experiences to include exclusive suite and transportation options.

6 months ago

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Executive Q&A: How Posadas Improved Guest Loyalty Through Major Tech and Marketing Investments

Executive Q&A: How Posadas Improved Guest Loyalty Through Major Tech and Marketing Investments

Posadas + Skift

Posadas recently made major investments in its digital marketing and technology platforms to provide a more personalized experience for its customers and a more seamless process for its staff.

6 months ago

Skiftx Original
Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

SkiftX

There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead.

6 months ago

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Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry

Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry

IBM + Skift

Airline employees, in spite of being the first point of contact for most airline passengers, often don’t have access to the right data at the right time. Empowering them with the appropriate tools is imperative for driving real personalization and loyalty in the future.

7 months ago

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How Connected Employees Can Enhance Customer Experiences in Real Time

How Connected Employees Can Enhance Customer Experiences in Real Time

Microsoft + Skift

Digitizing, streamlining, and simplifying how employees communicate and collaborate is essential to truly empowering firstline workers to deliver results. Providing them with the right tools is key.

7 months ago

6 Big Travel Takeaways From Skift Tech Forum

6 Big Travel Takeaways From Skift Tech Forum

Dennis Schaal and Sean O'Neill, Skift

The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of the bottle. But the best way to use it will trigger an intense debate and much soul-searching.

7 months ago

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

Wouter Geerts, Skift Research

Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start.

7 months ago

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Wouter Geerts, Skift Research

Let’s place loyalty programs into a larger realm of technology that can improve and increase guest engagement and personalization. All these tools working in parallel can help achieve a truly loyal guest.

7 months ago