Adara + Skift
This new whitepaper from Adara, based on the results of a survey of close to 500 travel marketing executives, offers a snapshot of the industry’s progress deploying advanced data-driven personalization strategies.
2 months ago
SheerID + Skift
At Skift Global Forum 2019, we hosted a session with SheerID on how brands can gain loyal customers with a new form of customer acquisition that uses gated, personalized offers. Download this new eBook to learn how your brand can implement this approach.
3 months ago
Salesforce + Skift
Gone are the days when “legacy systems” could explain away a travel brand’s inability to deliver next-level personalization.
3 months ago
SkiftX
Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests.
4 months ago
American Airlines + Skift
Travelers seeking next-level experiences now expect end-to-end service that is designed specifically for their needs. American Airlines realizes this and recently expanded its luxury experiences to include exclusive suite and transportation options.
6 months ago
Posadas + Skift
Posadas recently made major investments in its digital marketing and technology platforms to provide a more personalized experience for its customers and a more seamless process for its staff.
6 months ago
SkiftX
There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead.
6 months ago
IBM + Skift
Airline employees, in spite of being the first point of contact for most airline passengers, often don’t have access to the right data at the right time. Empowering them with the appropriate tools is imperative for driving real personalization and loyalty in the future.
7 months ago
Microsoft + Skift
Digitizing, streamlining, and simplifying how employees communicate and collaborate is essential to truly empowering firstline workers to deliver results. Providing them with the right tools is key.
7 months ago
Dennis Schaal and Sean O'Neill, Skift
The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of the bottle. But the best way to use it will trigger an intense debate and much soul-searching.
7 months ago
Wouter Geerts, Skift Research
Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start.
7 months ago
Wouter Geerts, Skift Research
Let’s place loyalty programs into a larger realm of technology that can improve and increase guest engagement and personalization. All these tools working in parallel can help achieve a truly loyal guest.
7 months ago
