Articles tagged “personalization”

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American Airlines Expands Its Luxury Five Star Service Options

American Airlines Expands Its Luxury Five Star Service Options

American Airlines + Skift

Travelers seeking next-level experiences now expect end-to-end service that is designed specifically for their needs. American Airlines realizes this and recently expanded its luxury experiences to include exclusive suite and transportation options.

2 months ago

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Executive Q&A: How Posadas Improved Guest Loyalty Through Major Tech and Marketing Investments

Executive Q&A: How Posadas Improved Guest Loyalty Through Major Tech and Marketing Investments

Posadas + Skift

Posadas recently made major investments in its digital marketing and technology platforms to provide a more personalized experience for its customers and a more seamless process for its staff.

2 months ago

Skiftx Original
Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

SkiftX

There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead.

2 months ago

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Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry

Mobile Solutions Evolve as a Key Driver for Personalization In The Airline Industry

IBM + Skift

Airline employees, in spite of being the first point of contact for most airline passengers, often don’t have access to the right data at the right time. Empowering them with the appropriate tools is imperative for driving real personalization and loyalty in the future.

2 months ago

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How Connected Employees Can Enhance Customer Experiences in Real Time

How Connected Employees Can Enhance Customer Experiences in Real Time

Microsoft + Skift

Digitizing, streamlining, and simplifying how employees communicate and collaborate is essential to truly empowering firstline workers to deliver results. Providing them with the right tools is key.

2 months ago

6 Big Travel Takeaways From Skift Tech Forum

6 Big Travel Takeaways From Skift Tech Forum

Dennis Schaal and Sean O'Neill, Skift

The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of the bottle. But the best way to use it will trigger an intense debate and much soul-searching.

3 months ago

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

Wouter Geerts, Skift Research

Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start.

3 months ago

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Wouter Geerts, Skift Research

Let’s place loyalty programs into a larger realm of technology that can improve and increase guest engagement and personalization. All these tools working in parallel can help achieve a truly loyal guest.

3 months ago

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How Advanced Tech is Helping Hotels Humanize the Guest Experience

How Advanced Tech is Helping Hotels Humanize the Guest Experience

Salesforce + Skift

The use of technology in hospitality must go beyond improving consumer-facing products and digital experiences. Its true potential will be realized when hotel staff are empowered with the right insights at the right time so that they can transform guest experiences.

3 months ago

Skiftx Original
Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing

Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing

SkiftX

Artificial intelligence was a hot topic at this year’s Skift Forum Europe in London. In this video recap from the event, we learn more about how Tinyclues is helping travel brands like Thomas Cook use AI to deliver more personalized shopping and buying experiences to customers at scale.

4 months ago

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Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands

Skift Webinar: Machine Learning — Creating More Human Interactions for Travel Brands

Epsilon-Conversant + Skift

Machine learning is revolutionizing the travel industry, where it has the potential to transform company activity related to marketing, customer service, e-commerce, and much more. In our recent webinar, we discuss how industry executives can make use of this powerful new tool.

4 months ago

Peninsula’s Personalization Plans Include Reducing Size of Hotels

Peninsula’s Personalization Plans Include Reducing Size of Hotels

Raini Hamdi, Skift

Think Peninsula Hotels and what comes to mind is white-glove, green-Rolls Royce, and red-carpet treatment. Think again: This is one of the meanest machines in luxury hotel technology. It only gets meaner — and leaner — as ultra high-end guests become more uncharitable when their individual needs aren’t met.

5 months ago