Articles tagged “personalization”

Hotels

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Marriott has launched a new tech platform that empowers its more than 700,000 associates worldwide to provide high-touch, personalized service at scale. Turns out if you take care of your people, they’ll do an even better job of caring for guests.

Skift Global Forum 2019: How Accenture and Marriott Are Supercharging the Guest Experience by Empowering Employees

Online Travel

Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

There’s no question that customer and company definitions of loyalty are undergoing a fundamental shift in the travel industry, with personalized products and experiences playing an ever-more important role. In this session from Skift Tech Forum 2019 we learn more about how the concept of loyalty will evolve in the years ahead.

Skift Tech Forum Video: Loyalty Rewarded — Using Personalization to Deliver a More Human Customer Experience

Online Travel

6 Big Travel Takeaways From Skift Tech Forum

The travel industry is obsessed with Big Data and artificial intelligence. The genie is out of the bottle. But the best way to use it will trigger an intense debate and much soul-searching.

6 Big Travel Takeaways From Skift Tech Forum

Hotels

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research

Rather than being paralyzed by the threat of Amazon, let’s actually learn from its successes. Using tech to achieve a more customer-centric approach to brand loyalty is a great place to start.

How Amazon’s Customer-Centric Framework Can Boost Hotel Loyalty: New Skift Research
Free Read

Hotels

5 Ways 5G Will Transform the Hospitality Industry

5G is set to help reshape the travel and hospitality industry, equipping businesses and consumers with the fastest and most responsive digital connectivity that will impact both guest engagement and hotel operations.

5 Ways 5G Will Transform the Hospitality Industry

Hotels

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Let’s place loyalty programs into a larger realm of technology that can improve and increase guest engagement and personalization. All these tools working in parallel can help achieve a truly loyal guest.

Tech Expands Hotel Guest Engagement Beyond Loyalty Programs: New Skift Research

Online Travel

Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing

Artificial intelligence was a hot topic at this year’s Skift Forum Europe in London. In this video recap from the event, we learn more about how Tinyclues is helping travel brands like Thomas Cook use AI to deliver more personalized shopping and buying experiences to customers at scale.

Skift Forum Europe Video: AI and Personalization – The Next Stage in Travel Marketing

Hotels

Peninsula’s Personalization Plans Include Reducing Size of Hotels

Think Peninsula Hotels and what comes to mind is white-glove, green-Rolls Royce, and red-carpet treatment. Think again: This is one of the meanest machines in luxury hotel technology. It only gets meaner — and leaner — as ultra high-end guests become more uncharitable when their individual needs aren’t met.

Peninsula’s Personalization Plans Include Reducing Size of Hotels

Business Travel

American Express GBT Reports No Major Indigestion After 2 Big Acquisitions

It's one thing to buy a competitor, and another to successfully integrate its systems. American Express Global Business Travel has had to do it twice in recent years, and the company says the new tools have been a big boost.

American Express GBT Reports No Major Indigestion After 2 Big Acquisitions

Airlines

How Smart Are Airlines With Upselling?

We're often told that travel brands will soon know what we want to buy before we do. But few airlines are anywhere near that level.

How Smart Are Airlines With Upselling?

Meetings

Cost Cutting Could Lead to Big Changes for Meetings in 2019

Planners have to get creative as both expectations and costs are set to increase in 2019. Technology can only do so much and event design will shift to reflect the financial priorities of organizations holding events.

Cost Cutting Could Lead to Big Changes for Meetings in 2019

Online Travel

Expedia Brings Voice Bookings, Cancellations and Rewards to Google Assistant

Voice-based search will not only have technology issues to overcome, but in an era when news of data breaches is commonplace, companies such as Expedia will have to address the personalization and privacy issues as well.

Expedia Brings Voice Bookings, Cancellations and Rewards to Google Assistant