Articles tagged “personalization”

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Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

Epsilon and Conversant + Skift

Our upcoming webinar on November 7, 1-2pm EST examines the winning strategies travel brands can use to succeed in this new era of omnichannel marketing and deliver personalized experiences to consumers in an environment where consistency, relevancy, and privacy are more important than ever before.

5 days ago

Expedia Brings Voice Bookings, Cancellations and Rewards to Google Assistant

Expedia Brings Voice Bookings, Cancellations and Rewards to Google Assistant

Dennis Schaal, Skift

Voice-based search will not only have technology issues to overcome, but in an era when news of data breaches is commonplace, companies such as Expedia will have to address the personalization and privacy issues as well.

1 week ago

Airline Passengers Welcome More Digital Solutions to Common Travel Problems

Airline Passengers Welcome More Digital Solutions to Common Travel Problems

Andrew Sheivachman, Skift

Flyers want technology to improve their experience going through security checkpoints and when dealing with the nightmare of a travel disruption. Airlines need to do more to smooth over the pain points, and mobile technology can help them do it.

1 week ago

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Balancing Privacy and Personalization for Today’s Empowered Traveler

Balancing Privacy and Personalization for Today’s Empowered Traveler

Epsilon and Conversant + Skift

Data privacy is becoming a growing issue for consumers, even as travel brands try to gather more accurate identity details and deliver personalized experiences. Is it possible to thread the needle between these seemingly conflicting goals? Emerging strategies suggest the answer is yes.

2 weeks ago

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The Future of Business Travel is About Putting People (Not Policy) First

The Future of Business Travel is About Putting People (Not Policy) First

TripActions + Skift

Cost is an important consideration when designing a business travel program. But more organizations are waking up to the fact that smarter policies aren’t solely about saving money. Today’s modern policy must take into account growing employee demand for more choice, greater convenience, and better traveler support.

3 weeks ago

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Loyalty Beyond Points and Miles: Creating Rewarding Experiences for the Experiential and Millennial Traveler

Loyalty Beyond Points and Miles: Creating Rewarding Experiences for the Experiential and Millennial Traveler

Switchfly + Skift

Today’s consumer no longer thinks about loyalty solely in terms of points and miles. That’s created a growing opportunity for travel brands to rethink the strategies they use to build loyalty with travelers.

4 weeks ago

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

Dennis Schaal, Skift

TripAdvisor already was a social travel site before the beta launch of its new travel feed, and it has resources in this area that many failed startups didn't have — namely, a massive user base, a global brand, and profit. Still, this site redesign may not move the proverbial needle as much as the company hopes.

4 weeks ago

Video: Why Travelers Don’t Trust Airlines on Personalization

Video: Why Travelers Don’t Trust Airlines on Personalization

Brian Sumers, Skift

Some sophisticated travelers like it when airlines embrace sophisticated personalization strategies, particularly when it means an airline will make a reasonably priced offer for something the customer values, such as an upgrade or a change to an earlier flight. But more casual travelers might find it intrusive. Regardless, personalization likely is here to stay.

2 months ago

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How Customer Data and Dynamic Inventory Can Deliver Better Travel Buying Experiences

How Customer Data and Dynamic Inventory Can Deliver Better Travel Buying Experiences

Switchfly + Skift

Today’s travel consumer faces a needlessly complex online shopping experience. There are too many choices, and offers are not customized to address buyers’ unique needs. To solve this problem, travel brands must use what they already know about their customers to simplify, streamline and personalize the purchase process.

2 months ago

Melia Tests Oracle’s Wearable Tech at Its Resorts and Nearby Merchants

Melia Tests Oracle’s Wearable Tech at Its Resorts and Nearby Merchants

Sean O'Neill, Skift

Meliá has followed the path of Disney and Carnival to introduce wearable tech. But it has taken the concept further, enabling nearby merchants like Starbucks to also accept payments made by guests via its new smart wristbands.

2 months ago

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How Amazon and Netflix are Inspiring a New Generation of E-Commerce in the Hotel Industry

How Amazon and Netflix are Inspiring a New Generation of E-Commerce in the Hotel Industry

Duetto + Skift

Following the roadmap of platform-focused businesses like Netflix and Amazon, the hospitality sector is moving toward more comprehensive and personalized online experiences that encompass the broader aspects of travel beyond the hotel walls.

3 months ago

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Why Personalization Is the Future of Hotel E-Commerce

Why Personalization Is the Future of Hotel E-Commerce

Duetto + Skift

The hotel industry has an opportunity to transform the direct booking process using website personalization. Doing so can help deliver a more efficient and customized booking experience, resulting in better conversion ratios and the opportunity to further cultivate relationships with guests.

4 months ago