Articles tagged “personalization”

OpenTable Wants to Own the Entire Dining Experience But Personalization Will Come Later

OpenTable hasn't shown progress with international expansion as fast as its parent company, the Priceline Group, first anticipated. While the Group invests in revamping OpenTable's product, the app update is only available in certain English-speaking markets. It is building up user reviews and will have to get more multilingual to trigger more-robust growth.

12 Airline Trend Predictions for 2016: Which Are Most Likely to Succeed?

Whether you look at these 2016 predictions from the perspective of a consumer or the perspective of an airline, they are beneficial aims. They are also tall orders. We don’t think airlines can accomplish all of these goals in 2016, but they should make progress. Or they had better get busy starting.

What 10 Travel Brand CEOs Said About Personalization in 2015

Here are ten quotes from CEOs of the world's largest and most successful hotels, booking sites, airlines and destination marketing organizations on what personalization meant to them this year, how they're working to improve on this front and what their plans are to get even more personal in the years ahead.

Video: Underline Communications’ Principal & Creative Director on “Engaging Travelers with Personalized Messaging”

How Hotels Can Take ‘Big Data’ Beyond the Buzzword

Hotels need to start using the data they're collecting to make smart and personalized marketing decisions in order to stand out from the competition.

The Hotel-Guest Dynamic is Changing

In the highly competitive hospitality space, hotels are increasingly looking to improve the guest experience pre-, during- and post-stay with data-driven communication solutions aimed at creating and sustaining meaningful relationships with customers. Download this report for FREE!

How Hotels and Airports Cater to the 21st Century Business Traveler

The needs of the modern business traveler are changing. As efficiency and healthy living have become top priorities, travel brands would be smart to listen to the evolving desires of road warriors in order to win more business and build better loyalty. Download this trend report for FREE!

Travelers Say That Brands Don’t Know Them Like They Should

Some day, travel brands will know you better than you know yourself and you won't feel violated because of it. Today is just not that day.

Rethinking Hotel Communications for a Multi-Screen World

Mobility and the ability for brands to react in an anytime-anywhere capacity to traveler’s needs has become a must. Download this FREE report to understand how demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers.

New Free Skift Report: Travel Brands in a Multi-Screen World

Mobility and the ability for brands to react in an anytime-anywhere capacity to traveler's needs has become a must. Download this report to understand how demands of the increasingly smartphone- and tablet-equipped consumer are reshaping the way travel brands interact with travelers.

Automated Messaging Could Be The Key To Brand Loyalty

Guest expectations are evolving and more hotel marketers are realizing that they can no longer rely on a one-to-many messaging approach. Could automated messaging be the key to improving brand loyalty and guest relations for hotels?

Sabre CEO Tells IATA to Leave the Innovation to Us

Sabre's Klein is correct that IATA won't be driving the implementation of the next wave of ancillary and personalized services from airlines. But the track record shows that Sabre won't likely be doing so, either.