Articles tagged “personalization”

Expedia CEO Declares Company’s Global Land Grab Is Nearly Over

Expedia CEO Declares Company’s Global Land Grab Is Nearly Over

Dennis Schaal, Skift

Expedia isn't done trying to grow; that would be suicide for any public company. Instead, Expedia argues it can best spur growth by digging in deeper in countries where it already operates rather than expanding its map. The new strategy boils down to a question of priorities, and could change again in coming years.

1 week ago

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How Today’s Top Travel Marketers Think About Customer Engagement

How Today’s Top Travel Marketers Think About Customer Engagement

Oath + Skift

Travel brands face new challenges as consumer demands change, the role of technology grows and the landscape becomes increasingly crowded. Top marketers in travel recently gathered to talk about the approaches they’re taking to meet these challenges.

4 weeks ago

Airlines Personalize the Passenger Experience With New Apps and Devices

Airlines Personalize the Passenger Experience With New Apps and Devices

Justin Bachman, Bloomberg

Like any technology, access to flyers' personal data can be used for good or evil. Airlines need to strike the right balance between personalization and intrusion so enhanced access to flyers' whims doesn't get too creepy.

4 weeks ago

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Video: Travelsify and Accenture on Putting the “Personal” Back In Personalization

Video: Travelsify and Accenture on Putting the “Personal” Back In Personalization

SkiftX + Skift

CEO and Co-Founder of Travelsify and Global Personalization Lead at Accenture Interactive discuss the two-sided coin of personalization: consumer and product.

2 months ago

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Do Travel Brands Understand How to Use Customer Data?

Do Travel Brands Understand How to Use Customer Data?

Adobe + Epsilon + Skift

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

9 months ago

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Webinar Video: Driving Loyalty Through Richer Personalization

Webinar Video: Driving Loyalty Through Richer Personalization

Boxever + Skift

Learn how travel marketers are driving loyalty through customer experience and personalization with this video recap of our recent webinar with Boxever!

1 year ago

OpenTable Wants to Own the Entire Dining Experience But Personalization Will Come Later

OpenTable Wants to Own the Entire Dining Experience But Personalization Will Come Later

Dan Peltier, Skift

OpenTable hasn't shown progress with international expansion as fast as its parent company, the Priceline Group, first anticipated. While the Group invests in revamping OpenTable's product, the app update is only available in certain English-speaking markets. It is building up user reviews and will have to get more multilingual to trigger more-robust growth.

2 years ago

12 Airline Trend Predictions for 2016: Which Are Most Likely to Succeed?

12 Airline Trend Predictions for 2016: Which Are Most Likely to Succeed?

Marisa Garcia, Skift

Whether you look at these 2016 predictions from the perspective of a consumer or the perspective of an airline, they are beneficial aims. They are also tall orders. We don’t think airlines can accomplish all of these goals in 2016, but they should make progress. Or they had better get busy starting.

2 years ago

What 10 Travel Brand CEOs Said About Personalization in 2015

What 10 Travel Brand CEOs Said About Personalization in 2015

Dan Peltier, Skift

Here are ten quotes from CEOs of the world's largest and most successful hotels, booking sites, airlines and destination marketing organizations on what personalization meant to them this year, how they're working to improve on this front and what their plans are to get even more personal in the years ahead.

2 years ago

Video: Underline Communications’ Principal & Creative Director on “Engaging Travelers with Personalized Messaging”

Video: Underline Communications’ Principal & Creative Director on “Engaging Travelers with Personalized Messaging”

Underline Communications

2 years ago

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How Hotels Can Take ‘Big Data’ Beyond the Buzzword

How Hotels Can Take ‘Big Data’ Beyond the Buzzword

Travel Tripper + Skift

Hotels need to start using the data they're collecting to make smart and personalized marketing decisions in order to stand out from the competition.

2 years ago

The Hotel-Guest Dynamic is Changing

The Hotel-Guest Dynamic is Changing

Skift + Revinate

In the highly competitive hospitality space, hotels are increasingly looking to improve the guest experience pre-, during- and post-stay with data-driven communication solutions aimed at creating and sustaining meaningful relationships with customers. Download this report for FREE!

2 years ago