Articles tagged “personalization”

Sponsored
Personalization in Travel Marketing: Moving Beyond the Buzzword

Personalization in Travel Marketing: Moving Beyond the Buzzword

Sojern + Skift

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It’s time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

3 hours ago

Sponsored
How Travel Brands Can Take Control of Customers’ Travel Booking Experience

How Travel Brands Can Take Control of Customers’ Travel Booking Experience

Switchfly + Skift

Nearly every travel brand knows that direct bookings offer a powerful opportunity to take control of their relationship with customers. But knowing how to make it happen can be challenging. The emerging set of best practices below offers a road map to move from idea to action.

1 month ago

Skiftx Original
Skift Global Forum Recap: Taking Traveler Personalization to the Next Level

Skift Global Forum Recap: Taking Traveler Personalization to the Next Level

Personalization is already a critical component of today’s travel industry business strategy. But as we learned from this Skift Global Forum panel, the industry now needs to evolve beyond personalization to embrace “hyper-relevance,” a practice where companies use customer insights to better serve the constantly changing needs of travelers.

1 month ago

Cost Cutting Could Lead to Big Changes for Meetings in 2019

Cost Cutting Could Lead to Big Changes for Meetings in 2019

Andrew Sheivachman, Skift

Planners have to get creative as both expectations and costs are set to increase in 2019. Technology can only do so much and event design will shift to reflect the financial priorities of organizations holding events.

2 months ago

Sponsored
Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

Skift Webinar: Winning Strategies to Reach Today’s Omnichannel Traveler

Epsilon and Conversant + Skift

During a recent webinar, we examined the winning strategies travel brands can use to succeed in this new era of omnichannel marketing and deliver personalized experiences to consumers in an environment where consistency, relevancy, and privacy are more important than ever before.

3 months ago

Expedia Brings Voice Bookings, Cancellations and Rewards to Google Assistant

Expedia Brings Voice Bookings, Cancellations and Rewards to Google Assistant

Dennis Schaal, Skift

Voice-based search will not only have technology issues to overcome, but in an era when news of data breaches is commonplace, companies such as Expedia will have to address the personalization and privacy issues as well.

3 months ago

Airline Passengers Welcome More Digital Solutions to Common Travel Problems

Airline Passengers Welcome More Digital Solutions to Common Travel Problems

Andrew Sheivachman, Skift

Flyers want technology to improve their experience going through security checkpoints and when dealing with the nightmare of a travel disruption. Airlines need to do more to smooth over the pain points, and mobile technology can help them do it.

3 months ago

Sponsored
Balancing Privacy and Personalization for Today’s Empowered Traveler

Balancing Privacy and Personalization for Today’s Empowered Traveler

Epsilon and Conversant + Skift

Data privacy is becoming a growing issue for consumers, even as travel brands try to gather more accurate identity details and deliver personalized experiences. Is it possible to thread the needle between these seemingly conflicting goals? Emerging strategies suggest the answer is yes.

4 months ago

Sponsored
The Future of Business Travel is About Putting People (Not Policy) First

The Future of Business Travel is About Putting People (Not Policy) First

TripActions + Skift

Cost is an important consideration when designing a business travel program. But more organizations are waking up to the fact that smarter policies aren’t solely about saving money. Today’s modern policy must take into account growing employee demand for more choice, greater convenience, and better traveler support.

4 months ago

Sponsored
Loyalty Beyond Points and Miles: Creating Rewarding Experiences for the Experiential and Millennial Traveler

Loyalty Beyond Points and Miles: Creating Rewarding Experiences for the Experiential and Millennial Traveler

Switchfly + Skift

Today’s consumer no longer thinks about loyalty solely in terms of points and miles. That’s created a growing opportunity for travel brands to rethink the strategies they use to build loyalty with travelers.

4 months ago

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

TripAdvisor Digs Deeper Into Social Travel With a Personalized Recommendation Feed

Dennis Schaal, Skift

TripAdvisor already was a social travel site before the beta launch of its new travel feed, and it has resources in this area that many failed startups didn't have — namely, a massive user base, a global brand, and profit. Still, this site redesign may not move the proverbial needle as much as the company hopes.

4 months ago

Video: Why Travelers Don’t Trust Airlines on Personalization

Video: Why Travelers Don’t Trust Airlines on Personalization

Brian Sumers, Skift

Some sophisticated travelers like it when airlines embrace sophisticated personalization strategies, particularly when it means an airline will make a reasonably priced offer for something the customer values, such as an upgrade or a change to an earlier flight. But more casual travelers might find it intrusive. Regardless, personalization likely is here to stay.

5 months ago