Australia’s Travlr to Bring Travel-as-a-Service to U.S. Media Brands
Skift Take
Media brands that publish travel content are seeking enhanced monetization of their work and audiences. The story of one vendor serving them helps to highlight the questions that brands such as BBC and MTV face more generally.
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A small startup in Australia called Travlr poses a question. Could a modern approach to white-label and affiliate sales boost how publishers — such as news sites, TV brands, and guidebook companies — sell travel?
Travlr has signed up a handful of notable customers for its solution, aiming to appeal first to markets in Australia and New Zealand.
Stuff, which claims to be the most popular news site in New Zealand, tapped Travlr to build its Stuff Travel Bookings experience.BBC Global News, the corporation's international (advertising-based, ex-UK) division, used Travlr to create a Discover Beyond site selling travel.Viacom's MTV Australia tapped the startup to help build an MTV Travel e-commerce experience.In October, the startup announced its pre-Series-B capital r
