Lonely Planet Has a New CEO and a New Strategy
Photo Credit: The Lonely Planet logo at the London Book Fair 2014. The company has a new CEO. Flickr / ActuaLitté
Skift Take
The old Lonely Planet is dead. Say hello to the new "omnichannel travel platform."
Lonely Planet has named Luis Cabrera as its new president and CEO.
Cabrera doesn't have a media background and his previous role was as a partner at BCG Digital Ventures, a corporate investment subsidiary of Boston Consulting Group.
Cabrera replaces Daniel Houghton, who left in May last year. Houghton joined Lonely Planet in 2013, initially as chief operating officer, after Lonely Planet's current owner, NC2, bought it
