Marriott Finally Reveals How It Will Combine All 3 of Its Loyalty Programs
How much do we want to bet that the new loyalty brand that debuts next year turns out to be Marriott Preferred Guest? Or better yet, just Marriott Rewards?
Marriott International News
The journey of the largest hotel chain in the world, Marriott International, Inc. – now with more than seven thousand hotel, residential, and timeshare properties – began with a root-beer stand in Washington, D.C. in 1927 started by J. Willard and Alice S. Marriott. Following its $13.3 billion acquisition of Starwood Hotels & Resorts in 2016, it became the largest global hotel company. It currently commands a mammoth portfolio of more than two dozen hotel brands such as JW Marriott Hotels, The Ritz-Carlton, The Luxury Collection, Delta Hotels, Marriott Vacation Club, Le Méridien, Sheraton Hotels and Resorts, Courtyard, Fairfield, and W Hotels. Its properties contain nearly a million and a half rooms worldwide. Through its premier loyalty program Bonvoy, it is engaged in partnerships with the likes of United Airlines, Uber, American Express, Hertz, and others to optimize customer engagement.
Technology Finally Convinced Mandarin Oriental to Launch a Loyalty Program
Can luxury brands like Mandarin Oriental, Four Seasons, and others convince consumers that you don't need the lure of points or free nights to be loyal?
Airbnb Plus’ Risky Bet to Push Homesharing to a New Level
If Airbnb is successful with Airbnb Plus, it will ensure that alternative accommodations are no longer seen as an alternative. But making it a success will be easier said than done.
Skift Forum Europe Preview: Marriott Exec on the Luxury Evolution
Marriott's Tina Edmundson has plenty to say about the value of brands, and how hospitality companies need to respond to changing consumer demands and needs, especially when it comes to the lifestyle and luxury spaces.
Hilton Follows Marriott on Commission Cuts In New Challenge for Meeting Planners
The floodgates are now open for the larger hotel chains operating in North America to lower their commission rates for meetings alongside Marriott and Hilton. At a time when meeting space is limited and expensive, a wider shift will likely lead to a wave of consolidation for third-party meeting planners as they become less profitable.
Marriott Stands Alone in Its Move to Cut Meetings Commissions
The more creative a meeting or event, the more impactful and memorable it is. Why don't more organizations prioritize making the most of their events?
Accor Won’t Play Marriott’s Game With Meetings Commission Cuts
Accor has no plans to follow Marriott International's lead with commission cuts for meetings, but then again Accor's relatively weak presence in North America means it has to focus on drawing in clients instead of pushing them away.
The Big Deals Hotel CEOs Are Chasing in 2018
For the hotel industry, shopping for new brands and other companies to buy up is always in season.
InterContinental Hotels Wants to Buy Luxury Brands
Under previous CEO Richard Solomons, IHG had looked to fill "white space" in its portfolio and it looks like this plan is continuing under his successor. Despite having a well-established luxury brand, the area is something of a weak spot for the company, with no true high-end offering. It sounds like IHG is well on the way to rectifying this.
Marriott CEO Details How the Company Messed Up in China
If there's anything for other businesses to learn about this snafu, it's this: Don't mess with China.