Priceline showed up with a new brand and better partner access last week, which should please those who use the Points International network.
The company has launched new branding for the online travel agent, changed its name from Priceline.com to Priceline, and officially updated its logo and other marketing collateral. William Shatner, the group’s spokesman, was out en force sharing the changes.
The group is also ratcheting up work with its Priceline Partner Network. Late in the week, Points.com announced that it had integrated Priceline hotel inventory into all of its searches, meaning that Pointshound.com and a handful of other airline-branded, points-booking engines now have wider hotel choices. All of this points to wider global ambitions for both Booking and its sister brand Priceline. Skift’s recent profile of the company and its upcoming plans has more.
— Grant Martin, Business of Loyalty Editor
Skift Stories and More Expert Insight
Spirit Airlines Is Adding Super-Fast Wi-Fi as It Gets More Flyer-Friendly: U.S. discount carrier Spirit Airlines will install Wi-Fi fast enough to permit passengers to stream from Amazon, Netflix, and other providers by summer 2019, another in a series of changes the airline’s new management has implemented to increase satisfaction scores and broaden its customer base.
Marriott CEO Fires a Salvo: ‘We Can Deliver a Better Homesharing Product’: Marriott International is still very much in the testing phase of its six-month London homesharing pilot with Tribute Portfolio Homes, but CEO Arne Sorenson seems fairly confident that the 90-year-old hotel company can learn enough from it to succeed in a market dominated by platforms like Airbnb and HomeAway.
Airlines to Test Consumer Payments That Bypass Credit Cards for Direct Sales: Some airlines will test letting ticket buyers on their websites have an optional new way of paying that avoids the need for credit and debit cards.
InterContinental Hotels Is Taking Kimpton Global: Kimpton is pretty unknown in Europe and Asia but that is about to change. Whether it truly is a luxury brand is a moot point; InterContinental Hotels Group thinks it is, and will be pushing it as such.
Investors Are Giving Up on Gogo Even as Airlines Add Wi-Fi: Poor Gogo. Its stock is getting pummeled in public markets, and there doesn’t seem to be a lot of hope among investors. How will the company respond?
Former Investor Darling WestJet Struggles as Canadian Airline Seeks to Reinvent Itself: For 52 consecutive quarters, Canada’s WestJet Airlines has posted a profit. But there’s reason to believe that impressive streak may end by June, even as many other North American airlines report near-record profits, despite rising fuel prices.
French Transport Minister Sounds Alarm Over Air France’s Future: French Transport Minister Elisabeth Borne said concern is mounting about Air France-KLM Group’s French arm as a protracted labor dispute over wages hurts the airline’s competitiveness and ability to buy new planes.
Marriott Backs Down on Lifetime Elite Status for Starwood Members: Starwood Platinums with 10 years of Platinum status and 750 elite nights will receive Platinum Premier (75 night status).
Why the UK’s Registered Traveler Program Is Worth It: The e-gates are significantly quicker than the other queues — even at peak times where there are several hundred people in the immigration hall.
Skift Business of Loyalty Editor Grant Martin [[email protected]] curates the Skift Business of Loyalty newsletter. Skift emails the newsletter every Monday.
Have a confidential tip for Skift? Get in touch
Photo credit: Stars of the current Priceline advertising campaign, William Shatner and Kaley Cuoco. Booking Holdings is making some significant moves with its Priceline brand. Priceline / Reuters