Marriott Finally Reveals How It Will Combine All 3 of Its Loyalty Programs
Photo Credit: The JW Marriott Marco Island Beach Resort is one of more than 6,500 hotels around the world that Marriott Rewards and Starwood Preferred Guest members will be able to earn and redeem points beginning in August. Marriott International
Skift Take
How much do we want to bet that the new loyalty brand that debuts next year turns out to be Marriott Preferred Guest? Or better yet, just Marriott Rewards?
It's the moment 110 million travelers have been waiting for since 2016.
Today, Marriott announced how the company will formally unite all three of its hotel loyalty programs — Marriott Rewards, The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG).
But instead of debuting a single new program that replaces and combines all three into one, Marriott has decided to keep all three programs as is — for now. Beginning in August, members of each program will have the seamless ability to book stays and earn or redeem points across 29 of Marriott's 30 hotel brands, comprising more than 6,500 hotels around the world.
By early next year, the company expects to debut a new loyalty brand that will replace the three, as well as a new single reservations system. Until then, the three loyalty brands and sites will remain in place, but members will have a single account with the same membership number, and the same set of benefits beginning in August.
Currently, when a Marriott
